SPAR Scotland celebrated the return of its national brand campaign, BIG Deals of Christmas, with a Christmas party which took place at SPAR Greenock on Friday 6th December.
Launched in SPAR Scotland stores in October, the campaign is supported by a national media plan, bringing the deals to life, including TV advertising on STV, in-store POS displays, digital screen promotion, social media support, and an E-Blast collaboration with the Scottish FA. A SPAR lorry specially wrapped to promote the campaign is travelling all over Scotland.
To support the launch, a special Christmas party took place at SPAR Greenock on Friday 6 December for the local community to enjoy. The well-known convenience store on South Street, Greenock has returned to SPAR following a recent modernising makeover. With a fresh perspective and exciting updates, SPAR Greenock is set to continue its legacy of providing a great range of products and excellent customer service, while introducing new offerings to better serve the needs of its local customers.
SPAR Scotland recognises the importance of supporting local communities and a £500 presentation was made to the Ardgowan Hospice and animal charity Underheugh Ark, organisations close to the hearts of the team at SPAR Greenock.
"We are incredibly grateful to SPAR for hosting their Christmas Party and support of Ardgowan Hospice," said Leonna from the Ardgowan Hospice. "Events like these not only bring moments of joy to the community but also provide vital funds that enable us to continue delivering compassionate care to those who need it most. Thank you to SPAR and everyone involved for making a meaningful difference this festive season!"
Since converting back to SPAR, the store has introduced new signage, categories and ranges, while maintaining the same high standards that SPAR store shoppers in the region will be accustomed to.
With new layouts and an expanded range introducing many new lines and the addition of a SPAR own label range, the store has also committed to supporting local suppliers, reinforcing its commitment to the community as it has been a fixture for many years.
In addition, new retail technology has been added with electronic shelf edge labels and digital screens, adding to the modern look and feel.
Paula Middleton, SPAR Scotland Head of Marketing, said: “We are delighted to have Greenock back in SPAR and to celebrate its return by providing local shoppers with a Christmas party on Friday 6th December.
“It is also a great opportunity to celebrate our BIG Deals of Christmas campaign which is all about giving our shoppers great offers and delivering value in the run-up to Christmas. Working with some of the biggest market-leading brands, ensures our stores have engaging promotions and tailored offers."
In addition to promoting the exciting deals available in SPAR stores like Greenock, SPAR Scotland is undertaking a range of community and charity-based activities to support local organisations during the holiday season.
Middleton added: “We are proud to support local communities. Over recent months, we have been involved in Christmas carol concerts in Dundee, Aberdeen, and Inverness. We have continued supporting the Bank On Us foodbank campaign with the Glasgow Times, donating SPAR mince pies and providing SPAR vouchers to Marie Curie hospices across Scotland. We have also been running a social media competition where care homes in Scotland can win a Christmas party on us. Supporting local charities at this time of year not only spreads joy to those in need but it also strengthens the bonds we are making within our community.”
