Chicago Town kicks off festival experiential campaign

Chicago Town has officially launched an experiential campaign across the festival scene this summer.

For the first time ever, the leading frozen pizza brand will be taking Chicago-inspired Deep Dish to four different festivals across the UK, the first of which was Tramlines Festival in Sheffield.

Chicago Town will also be showcasing its Deep Dish range at Kendal Calling (Lake District), Boardmasters (Cornwall) and Victorious (Portsmouth).

As part of the campaign, there will be 75,000 samples of Chicago Town’s Deep Dish pizza given out to pizza and music lovers alike, across 15 days. Festival goers will be able to choose from four different flavours – Four Cheese, Pepperoni, Cheezeburger (vegan), and a special, festival exclusive flavour, and Sausage and Blueberry, inspired by the brand’s trips out to Chicago.

Along with the range of Deep Dish pizza samples, Chicago Town will issue free pizza vouchers to festival attendees so they can continue their love for Deep Dish when they get home.

As well as keeping festival goers content with delicious food, fans can go even deeper with Deep Dish by visiting the brand’s full gallery wall – made up of exciting branded content. Festival attendees will also be able to become part of the gallery wall themselves too, by taking a selfie with their Deep Dish sample.

To give people the chance to experience the taste of Chicago Town, whilst simultaneously enjoying their favourite music acts, Chicago Town gave consumers the chance to win free tickets to the festivals via owned channel social media competitions.

“Festivals are such a big attraction during the summer months, with millions of the British public attending a range of different festivals every year,” Rachel Bradshaw, Marketing Manager from Chicago Town said.

“Whilst they enjoy the music and everything else that comes with the festival experience, we really wanted to introduce festival goers to the great taste of Deep Dish and a chance to offer them an exciting festival exclusive flavour, sausage and blueberry, alongside the favourites we know our customers love. With each Deep Dish pizza fully loaded with toppings and lashings of our signature tomato sauce, we know festival-goers are going to love tucking in.”