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    Central England Co-op unveils shoppers’ buying habits ahead of Easter

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    Chocolate eggs, lamb and baked goods continue to perform well, while traditional hot cross buns reign supreme, says new research from Central England Co-op, revealing shopping habits of customers ahead of this year’s Easter celebrations.

    According to data gathered from across the symbol group retailer’s 260 food stores, hot cross buns sales grow in the lead up to Easter.

    Over 24,000 hot cross buns were sold last year, with the leading product Co-op traditional hot cross buns still the most popular. Last year also saw a strong growth in less traditional flavours such as Co-op Irresistible Chocolate Brioche, Apple and Cinnamon and Cranberry and Orange hot cross buns.

    Among eggs, miniature eggs were the most popular with shoppers, suggests data, revealing Cadbury’s Mini Eggs, Nestle Aero Milk Chocolate Mini Eggs and Galaxy Enchanted Eggs to be the bestsellers. There was also significant year-on-year growth in Co-op Solid Milk Chocolate Eggs.

    Easter weekend breakfast items such as croissants and pancakes sold well, while Co-op Easter Character Cupcakes and Co-op Easter Clusters Cake sales were up 140 percent.

    Prosecco, red wine and lamb also saw growth around the Eater period.

    Co-op’s data comes a week after another report claimed that vegan easter eggs and sugar-free chocolate are the top sought after products during Easter this year. According to ShelfNow, online searches for vegan easter eggs in the UK rose by 79 percent between 2020 and 2021, mirroring a growing trend of vegan chocolates during the same period.

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