Cellar Trends supports on-trade reopening with a Kickstarter Cocktail Kit Programme


Leading distributor Cellar Trends has unveiled a Kickstarter Cocktail Kit Programme in support of on-trade companies who have been impacted by the coronavirus lockdown.

The kits have been developed through a partnership with Premium Mixer brand, Double Dutch, who are generously supplying the relevant mixers.

Key customers can create each of the UK’s top 10 cocktails* from Pornstar Martinis to Daquiris by using brands from within the portfolio.

Each of the relevant cocktail kits will feature every product that a bar needs to make, plus relevant POS in key accounts across the country.

Several on-trade businesses have begun reopening post-lockdown in attempt to drive much needed business over the critical summer trading months.

The team at Cellar Trends will execute close partnership with both independent and MPOon-trade customers across the country.

Mark Harris, sales director at Cellar Trends comments: “Working in partnership with the on-trade is at the heart of the Cellar Trends brand building ethos.

“As such, we are thrilled to see life coming back into the on-trade and are delighted that we can support some of our key customers though the Kickstarter Cocktail Kits as they navigate the new and challenging trading conditions.”

A Restaurant Kit has also been developed featuring Marques de Vitoria Crianza, Chang Beer and high-profile liqueur brands.
The value of the total programme to the trade is estimated to be in the region of £75,000.

*Top 10 UK cocktails – source: CGA Mixed Drink Q1 2020