CCEP launches new promotion for energy drink brand Relentless


Coca-Cola European Partners (CCEP) has unveiled a new promotion to support its Relentless range of energy drinks.

Running until the end of October, the promotion offers three lucky winners a complete home DJ kit from Pioneer DJ. The kit includes DJ Bluetooth headphones, compact Bluetooth desktop speakers, and a digital DJ controller.

Ten runners up will receive a pair of DJ Bluetooth headphones.

“Relentless has a long association with the music industry thanks to a series of impactful marketing campaigns and promotions, including partnerships with Defected Records and global artists like Stormzy,” said Simon Harrison, vice president of commercial development at CCEP GB.

“Whilst consumers have been unable to attend live music events and dance venues, there has been more time spent in the home for budding DJ’s to make their own music, often sharing with friends virtually. We hope this new promotion with Pioneer DJ taps into Relentless fans love of music creation whilst helping retailers drive instore theatre and sales in the coming months.”

The activity will be promoted on Relentless’ digital platforms, alongside POS materials in-store. Consumers can enter through the Relentless website, and retailers can request supporting POS – including posters, wobblers and barkers – from the CCEP Customer Hub Tools & Resources pages at or on 0808 1 000 000.