- Convenience retailers can win a customised electric Ford E-Transit van or one of ten £500 depot vouchers
- Promotion runs from 21st May to 14th August across key wholesalers nationwide
- This marks CCEP’s biggest ready-to-drink wholesale competition to date, supporting both depot sell-in and convenience engagement at a key time for the category
Coca-Cola Europacific Partners (CCEP) is launching an exciting new competition to energise the wholesale channel and reward convenience retailers who buy into its fast-growing alcoholic ready-to-drink portfolio.
Running for 12 weeks from Wednesday 21st May to Thursday 14th August, the promotion offers convenience retailers a chance to win a customised Ford E-Transit electric van or one of ten £500 depot vouchers.
CCEP’s full ready-to-drink portfolio will be featured in the promotional set-up, which includes:
- Jack Daniel’s & Coca-Cola, Jack Daniel’s & Coca Cola Zero Sugar, Jack Daniel’s & Coca Cola Cherry
- Absolut Vodka & SPRITE, Absolut Vodka & SPRITE Watermelon
- BACARDÍ & Coca-Cola
- Schweppes canned cocktails: Gin Twist, Paloma Bliss
How convenience retailers can enter
To enter the prize draw, convenience retailers must purchase any four or more cases of CCEP’s alcohol ready-to-drink range from their chosen wholesale depot in a single transaction. Once qualified, customers simply need to:
- Scan the QR code available via in-depot POS kits or digital media containing the microsite QR code
- Enter their details on the dedicated microsite - www.ccepartdwinavan.co.uk/com
- Entrants must retain their proof of purchase in case they are selected as a winner
Retailers can enter the competition as many times as they’d like, and all valid entries will be entered into a random draw in August 2025, with winners contacted and prizes fulfilled shortly afterwards.
The giveaway is part of CCEP’s ongoing commitment to support wholesalers by encouraging volume-driving purchases from retail customers, while also rewarding convenience retailers with high-impact business-boosting prizes.
Supporting the full ready-to-drink portfolio
The competition will be live across major wholesale partners nationwide including Booker, Bestway, Dhamecha and Parfetts. It will be backed by a comprehensive activation package designed to catch attention at every stage of the shopper journey. This includes:
- Branded alcohol ready-to-drink bays and competition POS kits, including aisle fins and shelf stripping
- Digital banners, CRM mailers, and QR-led comms
- In-depot visibility and online promotional support
Why ready-to-drink, why now?
Consumer demand for convenient, premium ready-to-drink options continues to surge, and wholesalers play a vital role in getting these products into shoppers’ hands quickly. With 70% of ready-to-drink beverages consumed within just two hours of purchase, wholesale and convenience channels are perfectly positioned to meet this fast-moving, on-the-go demand.
CCEP has been at the forefront of this growth, pairing its iconic soft drink brands with world-renowned spirits to create standout offerings in the category. Absolut Vodka & SPRITE was the number one new ready-to-drink product in 2024 while Jack Daniel’s & Coca-Cola Original Taste is the number one ready-to-drink SKU in GB.
This campaign is designed to harness that momentum, driving awareness, volume and retailer engagement.
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at Coca-Cola Europacific Partners GB, said, “This giveaway brings together three things: growth, visibility, and excitement. It’s the kind of activation that creates real buzz in depot aisles and makes a tangible difference on delivery rounds, and we hope it inspires our retailers to really get behind the ready-to-drink category this summer.
“We’re proud to be backing the wholesale channel with our biggest ready-to-drink incentive to date - helping drive volume across depots, while giving convenience retailers a powerful reason to stock up.
“Ready-to-drink is the fastest-growing alcohol segment globally for the past five years[4], and we’re investing heavily to ensure our partners are equipped to capitalise on that momentum. This campaign is all about accelerating that progress and getting more of our products into consumers’ hands.”
