Saputo Dairy UK has announced a new £1 million advertising campaign to support Cathedral City, which will see the market leading cheese brand returning to TV screens.
The new ‘Reasons For Cathedral City’ advert, continuing from the brand’s ‘Stay Home’ campaign that aired earlier this year, showcases Cathedral City as a trusted go-to food staple, bringing moments of pleasure and comfort to a variety of at home meals.
The ad heroes a core range of Cathedral City Block, Sliced and Grated lines.
“Here at Cathedral City, we don’t believe that all cheeses are created equal. Through our ad we want to showcase to viewers all the great reasons Cathedral City should be the No. 1 cheese choice,” commented Neil Stewart, Cathedral City marketing controller.
“We believe the new ad will resonate with audiences, and get their taste buds going, while reassuring them that Cathedral City remains, as ever, THE cheddar brand they can rely on to help them deliver consistently tasty dishes the whole family will enjoy.”
The campaign also supports the brand’s sustainability agenda by building awareness of the cheese packaging recycling programme, launched in July in partnership with TerraCycle.
The 30-second ad will run for seven weeks from 20 October through to 6 December across video-on-demand TV channels including ITVHub, All4, Sky Go and Sky on Demand, expecting to reach over 2 million of the brand’s target family audience. The ad will be further amplified by a social media campaign across Facebook and Instagram.