Cathedral City, Heinz, Walkers lead categories in YouGov brand rankings

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Market research YouGov has revealed the top-ten-performing UK brands over the past year across three key categories as part of its annual FMCG/CPG Rankings series.

In the Chilled/Frozen Food category, which has seen sales soaring during the pandemic, Cathedral City bagged the top position. Heinz Tomato Ketchup led the Dried Ambient Food list, while Walkers came on top in the Snack Food category.

REUTERS/Arnd Wiegmann/File Photo

The rankings, covering the period from August 2020 to July 2021, are based on the index score from YouGov’s brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe.

YouGov FMCG/CPG Rankings 2021 in the UK: Chilled/Frozen Food

Rank Brand Name Score
1 Cathedral City 37.1
2 Birds Eye 34
3 Lurpak 31
4 Müller 25.3
5 Mccain 23.3
6 Anchor 21.2
7 Pilgrims Choice 28.5
8 Flora 18.7
9 Bertolli 17.8
10 Seriously Strong 17.5

 

Saputo’s cheese brand Cathedral City is followed by Nomad Foods-owned Birds Eye in the Chilled/Frozen Food category. Lurpak, Müller and McCain make up the rest of the top five.

Among dried ambient food brands, Heinz Tomato Ketchup shored up its position as the nation’s most-loved sauce. Leading breakfast brand Weetabix came a close second, with Yorkshire Tea in third place. Heinz claimed another top-five spot with their baked Beanz coming in fourth while Hellmann’s secured fifth spot.

YouGov FMCG/CPG Rankings 2021 in the UK: Dried Ambient Food

Rank Brand Name Score
1 Heinz Tomato Ketchup 36.5
2 Weetabix 35.3
3 Yorkshire Tea 34.3
4 Heinz Beanz 32.6
5 Hellmann’s 29.9
6 Branston Pickle 28.6
7 Twinings 28.3
8 HP Sauce 28.1
9 Oxo 28
10 Quaker 26.6

 

PepsiCo’s Walkers crisps ranked as the top performer in the snack food category, mainly on back of its new restaurant food-flavoured range, Taste Icons, which has been promoted heavily in stores in 2021, and its 100-calorie or less range that tapped into an audience of those looking to shed the pounds post-pandemic.

Walkers is followed by McVitie’s, Jaffa Cakes, Kettle Chips, and Pringles.

YouGov FMCG/CPG Rankings 2021 in the UK: Snack Food

Rank Brand Name Score
1 Walkers 32.4
2 McVitie’s 32.2
3 Jaffa Cakes 29.5
4 Kettle Chips 28.4
5 Pringles 25
6 Mr Kipling 24.3
7 Mini Cheddars 24.1
8 Jacob’s 23.9
9 Häagen-Dazs 23.7
10 Ben & Jerry’s 23.2