Carlsberg replaces 0.0 alcohol-free brand with Nordic

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Carlsberg has announced the launch of its new alcohol-free beer Carlsberg Nordic in the UK.

The new beer replaces existing Carlsberg 0.0 brand.

“Carlsberg Nordic has already been a great success in Denmark, with a great selection of alcohol-free beers within the portfolio, so we are confident it will be equally successful in the UK,” said Liam Newton, vice president, marketing at Carlsberg UK.

The launch will be supported by a social and digital campaign running across Instagram, Twitter and Facebook.

Carlsberg Nordic will initially be listed in Tesco, with wider rollout planned later in the year.