Lower sugar, low calorie energy drink brand, Carabao, has released 500ml pet bottles across its core range of fruit-flavours- Original, Mango Burst, Green Apple and Mixed Berry.
The new pack format follows the successful launch of Carabao’s Original bottle, which launched in Poundland stores in March. The bottled energy drink, the largest pack format in its range, has had a strong response from energy drinkers, and Carabao predicts that the new offering will be a favourite with customers throughout the summer months as on-the-go purchases continue to rise.
Speaking of the launch, John Luck, Chief Marketing Officer at Carabao UK&I said,“Carabao research revealed that 87 percent of frequent energy drinkers would buy a 500ml re-sealable bottle version of their favourite energy drink with convenience and responsible consumption being the main drivers. Extending our range into this larger pack format was the obvious next step to give our consumers what they want and to help our customers grow.”
Carabao’s all-new 500ml bottles are available to purchase online now at drinkcarabao.co.uk and Poundland stores nationwide. The new bottled format will also be available to purchase in all leading UK retailers later this summer.