Lower sugar, low calorie energy drink brand, Carabao, is expanding its range of fruit-flavoured drinks with the launch of its new Carabao Mango Burst flavour, available to purchase from mid-May at all leading retailers.
The latest offering from the brand, which offers customers a fresh, fruity, tropical taste sensation, will launch just in time for the summer months. The new mango flavour joins Carabao’s existing range of much-loved fruit flavours including Green Apple, Mixed Berry and Orange Blast, and offers a newly improved lower sugar and more natural formula.
Consumer research amongst energy drinkers by YouGov found that mango is one of the top five preferred flavours. In addition, 90 percent of respondents strongly agreed that they liked the taste of the drink when taking part in a blind taste test. Carabao has listened to its customers by adding this new fruity flavour to its range.
On a mission to offer its customers even better tasting and healthier energy drinks, Carabao has removed aspartame from the new mango flavour as well as substituting synthetic colours and flavours for natural alternatives, a move that is soon to be rolled out across the entire range. Containing just 49 calories per can and a lower sugar formula, the new energy drink flavour sits within the government’s HFSS guidelines making it the perfect option for consumers looking to make healthier choices.
With eight out of 10 existing mango energy drinks only available in 500ml variants, shoppers can enjoy a refreshing boost of Carabao’s Mango Burst while on-the-go with a 330ml can.
John Luck, Chief Marketing Officer, Carabao UK&I has said, “With research revealing that mango appeals to both frequent and infrequent energy drinkers, we knew we wanted to create a mango drink to rival the existing market offering with a tropical twist unique to Carabao.”
“With the further reduction of sugar and removal of aspartame as well as using natural flavours and ingredients, Carabao Mango Burst is the first step on a wider journey for the brand to offer customers even healthier energy drinks. We’re excited to launch the new flavour just in time for the summer months and look forward to seeing it contribute to our ambition to grow the brand further within the UK energy drinks market.”
Available to purchase in single cans or as part of a 12 pack, the new Mango Burst flavour will be available on shelves in all leading retailers.
To use this website you must be aged 18 years or over. Please verify your age before entering the site.
