2022 IS SET TO BE CALYPSO’S BIGGEST SUMMER EVER with a £500,000 consumer-facing ad campaign, positioning Calypso as THE summer drink of the year. The ad campaign will look to build on a 12-month period that saw retail listings triple and volume double for the brand.
Reaching an estimated 28m people over 5 months, the campaign kicked off on the 09 May with the tagline “You Never Forget Your First”, promoting Calypso’s refreshing and mouthwateringly sweet & lemony fruit-flavoured drinks that stay with you from that first sip.
The Calypso craze will be driven by the UK’s biggest TikTok and Instagram influencers, creating unique and exciting content showcasing Calypso at the heart of it.
Alongside this, major widespread out of home billboard activity will dominate the key cities of London, Birmingham and Manchester with extensive street-level billboards and spectacular high impact sites like Birmingham’s impressive Grand Central Station site.
‘This is an exciting time for us and retailers’, said Dan Hanton, UK Brand Manager at Color Brands UK. We are thrilled to be engaging with the fans who love our brand. We are working with stockists to prepare for the upcoming increase in demand during this busy period off the back of this exciting summer investment.”
Calypso is the number 1 selling flavoured RTD lemonade across Europe. Available in 12 flavours in iconic 473ml glass bottles. RRP £2.50
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