More

    Cadbury’s Secret Santa Postal Service returns

    Cadbury is bringing back its iconic “Secret Santa Postal Service” for Christmas 2023 – supported by an extensive ad campaign that aims to reach 97 per cent of the UK population.

    For six weeks in the run-up to Christmas Eve, the Cadbury Secret Santa postal service will be promoted through digital and static posters nationwide, driving additional sales for retailers as Christmas approaches. This year’s campaign will be supported via three times as many posters as were seen in 2022, with ad sites across the UK from bus stops to train stations, and from quaint little towns to big cities. Bespoke digital posters will pop up at random throughout the day, playing into the excitement of giving anonymously at Christmas.

    The Cadbury Secret Santa postal service is all about bringing loved ones together with a simple act that reflects the true meaning of Christmas, by offering the nation the chance to send a free chocolate bar to someone special in secret.

    The posters will invite members of the public to send a bar of delicious Cadbury chocolate secretly to someone special simply by scanning a QR code from the poster.

    A total of 120,000 Cadbury chocolate bars will be released gradually until 24 December, to ensure as many people as possible get the opportunity to send chocolate secretly to someone special.

    People can choose from a range of products, including Cadbury’s original Cadbury Dairy Milk bar, Oreo, Cadbury Wholenut and Cadbury Fruit & Nut. Also included within the promotion are a range of seasonal products from the winter range, including Cadbury Dairy Milk Mini Snowballs bar and Cadbury Dairy Milk Winter Wonderland bar. All the options are the standard size and subject to availability.

    The return of Cadbury Secret Santa is a surefire sign that the festive season is upon us,” said Emma Paxton, Senior Brand Manager for Cadbury Christmas. “This year our eye-catching and easy-to-use poster campaign will reach more of the UK population than ever before, allowing them to simply send a delicious chocolate gift to their someone special – whoever that may be!”

    The Cadbury Secret Santa postal service campaign will run from until Christmas Eve across UK TV, VOD, Cinema, OOH, DOOH, Social, Print, Radio and Digital helping to boost the profile of this iconic brand in the festive season and drive incremental sales for retailers.

    Latest

    Post Office scandal: Government warned of sub-postmasters’ vulnerable mental health

    The government has been warned of some sub-postmasters' vulnerable...

    Regulator cracks down on vape ads on social media

    The Committee of Advertising Practice (CAP) has launched a...

    Mohsin Issa denies rift with brother Zuber, says soon to hand over Asda leadership

    By Bill Jacobs, Local Democracy Reporting Service Mohsin Issa, the...

    Sainsbury’s to cut 1,500 jobs

    Sainsbury’s has on Thursday announced a restructure that could...

    Don't miss

    Post Office scandal: Government warned of sub-postmasters’ vulnerable mental health

    The government has been warned of some sub-postmasters' vulnerable...

    Regulator cracks down on vape ads on social media

    The Committee of Advertising Practice (CAP) has launched a...

    Mohsin Issa denies rift with brother Zuber, says soon to hand over Asda leadership

    By Bill Jacobs, Local Democracy Reporting Service Mohsin Issa, the...

    Sainsbury’s to cut 1,500 jobs

    Sainsbury’s has on Thursday announced a restructure that could...

    Huge sum of vapes stolen in targeted thefts across Glasgow

    A huge sum of vapes have been stolen in...

    Cawston Press introduces new sparkling cloudy lemonade

    Cawston Press has announced the launch of its new Sparkling Cloudy Lemonade flavour. Serving as the latest addition to the brand's Sparkling Juice Drink...

    New Diet Coke campaign: ‘Love What You Love, By You’

    Diet Coke announce today the launch of its new "Love What You Love, By You" campaign, an evolution of its successful brand campaign launched...

    Driving soft drinks sales with limited-edition IRN-BRU XTRA

    Following the success of last year’s Tropical and Ice Cream products, IRN-BRU XTRA is rolling out two limited-edition flavours to help retailers drive...