Cadbury using chocolate to ease self-doubts


Cadbury and The Prince’s Trust have come together to help break down some of the barriers faced by young people in the UK, after research revealed young Brits are so affected by doubt that 2.8 million have “lost hope for the future”.

With the help of footballing legends Ian Wright, Steph Houghton & Gary Neville, the partnership will see these household names share doubts they’ve had in their lives and how they overcame them, helping to normalise doubts and provide encouragement to young people, showing doubts needn’t hold them back.

The limited-edition Cadbury Dairy Milk “Give A Doubt” bars feature the doubts of some of the nation’s favourite footballers, and are currently available in all major retailers nationwide, RRP £4.23 (360g).