Cadbury unveils flavour competition for two new Mystery Bars


Cadbury has launched a nationwide competition in stores this summer, giving consumers the chance to solve the flavours of two new Mystery Bars.

The brand is inviting hoppers to become flavour detectives for the chance to win a mystery prize worth £5,000.

Cadbury Mystery Bars will combine Cadbury Dairy Milk chocolate with two mystery-flavoured fillings. Cadbury Mystery Bars 01 and 02 will be available in 43g single bars (RRP: 69p) and 170g tablets (RRP: £1.50).

The campaign will give the consumer the opportunity to enter the competition online, which can also be accessed via a QR code on-pack.

The promotion is being supported by a significant consumer campaign including in-store support, digital, out of home, social media, audio and PR. Cadbury Mystery Bars is the latest in a stream of highly impactful consumer activations from the nation’s favourite chocolate brand.

“We are incredibly excited to launch this brand-new competition from Cadbury Dairy Milk and challenge the nation to solve the flavours of Cadbury Mystery Bars. We can’t wait to see the public’s reactions and creative guesses as friends and family come together to solve the mystery flavours,” Pippa Rodgers, Brand Manager Cadbury Dairy Milk at Mondelēz International, said.

“All I can tell you for now,” Rodgers continued, “is that the two new bars are the nation’s favourite Cadbury Dairy Milk but with a delicious mystery flavour filling for your shoppers to try and solve. All will not be revealed…yet!”