Cadbury, Robinsons, Colgate the UK’s most-considered FMCG brands: YouGov

Cadbury has topped the list of “most-considered” food brands in YouGov’s 2023 FMCG rankings report, with a score of 57.3.

The second most-considered brand in the category was Birds Eye (42.1), followed by Walkers (41.4) and Cathedral City (40.9). Heinz Tomato Ketchup (40) also ranked, followed by Heinz Beanz (36.1), Kit Kat (34.2), Weetabix (33.1), Malteasers (32.6) and McCain (31.9).

YouGov ranks brands based on their respective “Consideration” scores between 1 January and 31 December 2022.

Within the beverages category, Robinsons came top with a score of 33.6. Ribena followed with 25.7, and San Pellegrino scored 24.5.

Pepsi Max (22.2) ranked higher than Coca-Cola (21.4). Meanwhile, Highland Spring had a score of 22, Diet-Coke 20.8, Fever-Tree 19.9, Coca-Cola Zero 19.8 and Innocent 19.6.

Colgate topped the list of personal care brands with a score of 43. It was followed by Dove (35.1), Oral-B (30.3), Nivea (30) and Sure (28.6), while Andrex ranked sixth with a score of 26, followed by Kleenex (22.8), Boots’ No. 7 (22.3), Sensodyne (22.2) and Vaseline (21.3).