Cadbury returns ‘Match & Win’ promotion

Cadbury has announced the return of its popular ‘Match & Win’ promotion.

Running for the fourth consecutive year, the promotion in partnership with major football clubs offers shoppers the chance to win prizes including 10 pairs of VIP tickets and 500 pairs of match tickets.

The promotion is available across 170 million Cadbury packs including favourites like Cadbury Twirl, Cadbury Wispa, Cadbury Crunchie and Cadbury Double Decker and across a range of formats such as singles, tablets, bags and multipacks.

The clubs that are partnering with the chocolate brand include Manchester United, Manchester City, Liverpool, Arsenal, Chelsea and Tottenham Hotspur.

The promotion will be supported by players like Harry Kane, Cesar Azpilicueta, Joe Gomez, Kieran Tierney, Aymeric Laporte and Aaron Wan Bissaka across social media channels.

Cadbury said the the grand prize of a VIP Matchday experience may also feature a visit from one of football’s finest professionals.

Shoppers only need to purchase any participating Cadbury product and enter the barcode and batch code on the pack at the matchandwin.co.uk website to be in the chance to win.

When the code is entered, they will receive a randomised predicted score for an upcoming football game. If the predicted score matches the actual match score they are guaranteed a prize.

Prizes include VIP Matchday experiences, match tickets and for the first time this year, millions of  of £5 and £10 Club Shop e-vouchers are also available to be won.

The consumer competition will run from 22 August to 15 November.

Radhika Pai, brand manager for Cadbury at Mondelēz International, commented: “We are excited to announce a new era of Cadbury consumer promotions, partnering with the nation’s top football clubs. ‘Match & Win’ is Cadbury’s biggest and much loved football promotion with over half a million competiton entries last year.

“Retailers have enjoyed the benefits of this successful promotion for the past three years and are aware of the sales opportunity this exciting consumer promotion creates. To make the most of the occasion, retailers should stock up on participating Cadbury products in advance and maximise visibility in store to create real excitement.”

The promotion will be supported by a £3 million marketing spend including PoS material, out-of-home advertising and digital and social media support.