More

    Cadbury returns ‘Match & Win’ promotion

    Cadbury has announced the return of its popular ‘Match & Win’ promotion.

    Running for the fourth consecutive year, the promotion in partnership with major football clubs offers shoppers the chance to win prizes including 10 pairs of VIP tickets and 500 pairs of match tickets.

    The promotion is available across 170 million Cadbury packs including favourites like Cadbury Twirl, Cadbury Wispa, Cadbury Crunchie and Cadbury Double Decker and across a range of formats such as singles, tablets, bags and multipacks.

    The clubs that are partnering with the chocolate brand include Manchester United, Manchester City, Liverpool, Arsenal, Chelsea and Tottenham Hotspur.

    The promotion will be supported by players like Harry Kane, Cesar Azpilicueta, Joe Gomez, Kieran Tierney, Aymeric Laporte and Aaron Wan Bissaka across social media channels.

    Cadbury said the the grand prize of a VIP Matchday experience may also feature a visit from one of football’s finest professionals.

    Shoppers only need to purchase any participating Cadbury product and enter the barcode and batch code on the pack at the matchandwin.co.uk website to be in the chance to win.

    When the code is entered, they will receive a randomised predicted score for an upcoming football game. If the predicted score matches the actual match score they are guaranteed a prize.

    Prizes include VIP Matchday experiences, match tickets and for the first time this year, millions of  of £5 and £10 Club Shop e-vouchers are also available to be won.

    The consumer competition will run from 22 August to 15 November.

    Radhika Pai, brand manager for Cadbury at Mondelēz International, commented: “We are excited to announce a new era of Cadbury consumer promotions, partnering with the nation’s top football clubs. ‘Match & Win’ is Cadbury’s biggest and much loved football promotion with over half a million competiton entries last year.

    “Retailers have enjoyed the benefits of this successful promotion for the past three years and are aware of the sales opportunity this exciting consumer promotion creates. To make the most of the occasion, retailers should stock up on participating Cadbury products in advance and maximise visibility in store to create real excitement.”

    The promotion will be supported by a £3 million marketing spend including PoS material, out-of-home advertising and digital and social media support.

    Latest

    Number of Brits mainly using cash jumps unexpectedly

    There has been a spike in the number of...

    Valeo Foods acquires Canadian maple syrup business Appalaches Nature

    Valeo Foods Group, one of Europe’s leading producers of...

    New Four Loko Pink Melon – for a taste of summer

    Vodka-based RTD brand Four Loko has unveiled its latest...

    Ice-cream prices soar up by more than 30 per cent: Which?

    Price of popular ice-creams and lollies have soared by...

    Don't miss

    Number of Brits mainly using cash jumps unexpectedly

    There has been a spike in the number of...

    Valeo Foods acquires Canadian maple syrup business Appalaches Nature

    Valeo Foods Group, one of Europe’s leading producers of...

    New Four Loko Pink Melon – for a taste of summer

    Vodka-based RTD brand Four Loko has unveiled its latest...

    Ice-cream prices soar up by more than 30 per cent: Which?

    Price of popular ice-creams and lollies have soared by...

    Local stores raise alarm as shop theft figures touch record high levels

    Shoplifting offences have increased to a new 20 year...

    New Four Loko Pink Melon – for a taste of summer

    Vodka-based RTD brand Four Loko has unveiled its latest new flavour, Pink Melon – an invigorating blend of refreshing watermelon, sweet raspberry and zesty...

    Johnnie Walker AI-powered whisky personalisation experience at Princes Street

    Johnnie Walker Princes Street's Spirit Tourism Experience has created a brand-new, limited-edition experience harnessing cutting-edge, purpose-built AI-technology. The Johnnie Walker x Scott Naismith experience,...

    Discos ‘Zing’ with new PMP, brand redesign from KP Snacks

    P Snacks has announced the expansion of its PMP range with the launch of Discos Prawn Cocktail £1.25 PMP format. The launch coincides with...