More

    Cadbury introduces two new products under Darkmilk brand

    Cadbury has unveiled two new new products under its new Darkmilk brand launched last year.

    Cadbury Darkmilk with Crunchy Cocoa Pieces will hit the shelves this month, followed by Cadbury Darkmilk Giant Buttons next month.

    “Dark chocolate accounts for 6 percent of total chocolate sales, and sales are growing at 16 percent [Nielsen] – which is 6 percent ahead of milk chocolate. We know that shoppers respond to more innovation in the category, and that’s what we’re introducing with these two new launches,” said Pippa Rodgers, brand manager for Cadbury Darkmilk.

    Cadbury introduces two new products under Darkmilk brand

    The launches will be supported by two bursts of advertising across April and October this year. The campaign will include PR, TV and out of home advertising, as well as in-store support for retailers.

    There will also be strong sampling activity and a social media influencer campaign.

    Available in an 85g tablet format, Cadbury Darkmilk with Crunchy Cocoa Pieces has an RRP of £1.50. Cadbury Darkmilk Giant Buttons come in two formats, 105g with RRP: £1.99 and 90g (PMP/No PMP) priced at £1.

    Latest

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    Don't miss

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    Kitwave Group acquires 130-year-old delivered wholesaler

    Kitwave Group plc, the delivered wholesale business, has acquired...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per cent recycled content packaging across its popular Tyrrells sharing range. This new packaging initiative, which...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle with the launch of new Cold Beer (3.4 per cent ABV), recognising the growing requirement...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success. Building on Offshore Pilsner’s...