Cadbury Dairy Milk launches taste-led campaign

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Cadbury Dairy Milk is launching a new taste-led marketing campaign this month celebrating the iconic taste of “the nation’s favourite chocolate”: “It’s the Glass & A Half that makes the Taste & A Half”. Helping to prompt key, familiar occasions for consumers across the UK, the campaign assets will hero and remind shoppers of the delicious taste of Cadbury Dairy Milk as part of a far-reaching investment into brand communications in 2022.

The communications campaign will run for approximately the next six weeks, achieving a reach of 80 per cent of adult consumers. Distinctive assets featuring familiar, in-home settings will be rolled out on digital, social and OOH. Retailers should ensure their full range of Cadbury Dairy Milk singles and tablets are well-stocked and visible throughout the campaign to tap into the additional demand and interest from shoppers.