Cadbury Brunch unlocks extra healthier-snacking sales with non-HFSS range

Cadbury Brunch has unveiled a new non-HFSS range in order to help retailers unlock additional healthier snacking sales from this popular brand. Cadbury Brunch Light will be available in two delicious flavours: Honey & Oat and Orange.

Cadbury Brunch Light follows in the success of Cadbury Brunch Oats, which is the most popular snack in the Cadbury Biscuit range and Cadbury Brunch Chocolate Chip, which is now the number-one SKU within healthier biscuits.

The Cadbury Brunch Light range is non-HFSS, while each bar contains fewer than 100 calories. The new range is all set to help drive penetration by attracting an incremental shopper to the category and will be available from the end of April.

“This innovation comes to market backed by shopper insight to help it cater to a real category demand from consumers,” said Bethany Wenn, Brand Manager for Cadbury Brunch at Mondelēz International. “Packed full of wholegrain oats and containing 12 per cent Cadbury milk chocolate in each bar, the Cadbury Brunch Light range is irresistibly delicious – while also being below 100 calories a portion! We know that shoppers are on the hunt for lower calorie cereal bars that still taste great, so the delicious new Cadbury Brunch Light bars are certainly set to be a hit in-store. Cadbury Brunch has always carried healthier snacking cues so this latest launch will help retailers unlock more of these health-conscious sales.”

The Honey & Oat variant taps into the number three flavour across total healthier biscuits, which is growing by 10 per cent YOY. What’s more, Cadbury Brunch Light Orange taps into the third biggest flavour across biscuits as a whole, demonstrating a strong demand is likely for these new launches in shopper-favourite flavours.

The Cadbury Brunch Light bars join Mondelēz International’s growing range of non-HFSS offerings which includes belVita Soft Bakes in Apricot, Blueberry, Golden Oats, and Red Berries flavours, the Maynards Bassetts Juicies range and Cadbury Fruitier and Nuttier.

Cadbury Brunch Light (Honey & Oat; Orange) multipack (5x26g). Case size: 8CA

Available from: end of April, RRP £1.25