Cadbury brings back retro Cadbury Dairy Milk packaging to celebrate 200th year

Cadbury is set to celebrate its 200th year in 2024 with a multitude of activities, promotions, and celebrations to mark the landmark anniversary.

The festivities will kickstart this month with the return of some of its most iconic retro Cadbury Dairy Milk packaging, as well as an exciting new TV advert.

The 180g Limited Edition Cadbury Dairy Milk Bars, RRP £2.00, as well as 95g PMP packs, RRP £1.35 will be available in seven different collectable designs, featuring packaging from across the ages, starting as far back as 1915 and running right up to the present day.

The striking, nostalgic packs will add real theatre to retailers’ stores, and delight shoppers for whom the Cadbury brand has been an ever-present in their lives. Shoppers from every generation should be able to recognise the Cadbury Dairy Milk bar they saw on store shelves when growing up, with the inside of each pack illustrated with a special artwork documenting some of Cadbury’s milestone moments.

As well as this, the TV advert ‘Generations of Generosity’ demonstrates that throughout Cadbury’s history, there has always been A Glass and a Half in Everyone. The clip takes viewers through 200 years of British life, beginning in 1824 and fast forwarding through history as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but, powerfully, the story remains the same.

The end result is an emotional reboot of a classic advert which celebrates small, shared moments of generosity. Cadbury said this will raise brand awareness for retailers to help them drive their sales, whilst enhancing brand loyalty and emphasising connections for shoppers. The advert will be on screens from today.

To mark the anniversary, Cadbury will also partner with Alzheimer’s Research UK, donating £200,000 to support research to one day find a cure for dementia and drive awareness of the condition. If nothing changes, one in two people will be affected by dementia in their lifetime, either by developing it themselves, caring for someone with the condition, or both.

Details about the partnership can be found on the Limited-Edition Cadbury Dairy Milk Bars, directing people to the charity’s website to find out more about supporting research towards finding a cure. In doing so, Cadbury hopes to drive awareness around the fantastic work the charity does in helping to keep treasured memories alive for longer.

“We’re really looking forward to celebrating 200 years of Cadbury belonging to our nation this year. The British public has played such an important role in our history and we’re proud to celebrate being yours. We hope that the launch of our Limited-Edition Cadbury Dairy Milk Bar packaging will bring a smile to people’s faces, with the seven retro designs offering something for everyone,” Bryony Tate, Cadbury brand manager at Mondelēz International, said.

“From the thrill of a little treat shared with a loved one, to special occasions and even getting the entire nation excited for milestone cultural events, like Royal Coronations and the London Olympics, Cadbury has belonged to our nation for 200 years. But really, it’s thanks to the whole British public that Cadbury is still here today. We’re planning for an exciting year ahead and lots more announcements to come so stay tuned!”