Cadbury is joining forces with Merlin Entertainments once again for the return of this family-favourite summer promotion. Launching in May and available for six months, the on-pack promotion will offer a free standard ticket with every purchase of a full-priced adult ticket to a host of the UK’s top attractions including Alton Towers Resort, Chessington World of Adventures Resort, Thorpe Park Resort and the LEGOLAND® Windsor Resort.
This cross-category promotion will run across selected products from Cadbury’s Chocolate and Biscuits ranges for the full six months, and Cadbury’s Seasonal range will join the promotional line-up when in-market. The offer will appear across more than 68 million packs of 21 different SKUs.
“Merlin’s family attractions are visited by millions of people each year, existing to create magical experiences for their guests,” said Sophia Geddes, Brand Manager for Cadbury at Mondelēz International.
“This promotion gives consumers ‘something more’ on brands they know and love, by rewarding them with a 2-for-1 instant voucher to book online to be able to visit top UK attractions – with an incredible potential saving of up to £53. We recommend retailers give the promotional range strong off-shelf feature to ensure maximum visibility and help to drive their sales of these ranges.”
The on-pack promotion will be supported with a high-impact campaign between July and August across social and digital advertising as well as plenty of in-store marketing to make the partnership unmissable.
Full information and T&Cs will be available to consumers on www.funcountdown.com/cadbury
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