Cactus Jack’s, the UK’s number two sour shot brand in convenience retail, is celebrating its 20th year with a bold new rebrand and unleashing two vibrant new flavours.
Since 2005 the cult-favourite shot brand has sold 25 million bottles nationwide and is still thirsty for more.
Get ready for a relaunch on an epic scale. A fresh new look, amped-up personality, and a clear mission – to instigate unforgettable experiences.
Cactus Jack’s is performing strongly in a declining UK liqueur market in 2025 as the #2 sour schnapps brand in the UK market (whole market volume and value), with 1.4 per cent Total market value growth and 1 per cent Convenience value growth [Circana MAT to 04.08.25].
The brand’s 2025 refresh injects fresh energy and standout flavour into the spirits aisle, offering real point-of-difference in a category crying out for personality. With bold branding, high-velocity flavours, and disruptive marketing, Cactus Jack’s is ready to help retailers capitalise on Gen Z’s thirst for flavour and fun with products that fit their vibe.
Uncover the full range of sour schnapps that include Wicked Green Apple, Electric Blue Raspberry, Red Cherry Rebel, Cola Kick, Fruit Salad Frenzy, Peach Pucker, Twisted Strawberry & Lime flavours, all at a party-friendly 15% ABV and available in 70cl, 50cl, 50cl PMP formats.
Available nationwide via major wholesalers in 700ml & 500ml PMP format.