More

    BuzzBallz launches 1.75 litre Biggies

    BuzzBallz Cocktails has launched a new limited edition 1.75 litre large format which it said will help convenience retailers to capitalise on the take-home market as the festive party season approaches. 

    The ‘BuzzBallz Biggies’ range lands on shelf in November with three flavours – Strawberry ‘Rita, Tequila ‘Rita and Choc Tease. All are priced at £28 RRP and come in 3×1.75l cases (13.5% abv). 

    The number of in-home drinks and party occasions is set to surge as consumers plan festive gatherings in the home in the run up to Christmas. Alongside this, larger format and sharing sizes are gaining momentum as consumers seek good value drinks that go further, suit the party vibe and bring guests together.  

    The large format ballz are ready to pour and share, with each containing almost nine servings. Already a hit in the US, especially for taking to parties, the screw-top lids mean the sharing-sized ballz are portable and can be stored in the fridge.  

    Retailers will be looking to rotate their alcohol fixtures now, and BuzBallz Biggies are set to be a real hit as the party season approaches. They really stand out on shelf with the vibrant colours, giant size, and fun flavours. 

    The unique, premium, bar-strength RTD cocktails are perfect for today’s grab-and-go lifestyles, making them ideal for taking to parties as an impulse purchase, as a gift for the host, or for storing in the fridge for impromptu gatherings. 

    “Our single-serve BuzzBallz Cocktails have enjoyed real success in the convenience retail sector since launch last summer and we know the time is right for us to launch this larger format into the UK market – we know our fans are ready for it,” David Relph, country manager UK and Ireland, said.

    “Plus, we’re keen to make sure our offering stays lively and varied in the UK to ensure we are helping retailers cater for their shoppers by offering the right products at the right time, and we are expecting increased shopper demand for take-home formats suitable for sharing. We’re certain BuzzBallz Biggies will appeal to existing fans and attract new shoppers – they’re great value and fit into many group occasions in the home – think festive gatherings and house parties, console and board gaming nights, pre-drinks before heading out to hospitality venues, and as a planned purchased for weekend festivities. 

    “Consumers want a variety of fun and exciting quality premixed cocktails that taste good, at a decent price. We’ve selected the flavours showing the strongest demand and growth in the UK and we know our fans will be buzzing with excitement when they see Biggies in store. In addition, the green, red and white colours fit into the festive colour scheme.”

    The launch of Biggies comes hot on the heels of the brand’s Pornstar Martini launch in July this year, which joins the Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango and Espresso Martini. All of which are full recyclable and use 15% recycled plastic in their construction. 

    Latest

    Appeal lodged over shop plan refusal

    By Chris Binding, Local Democracy Reporter Controversial plans to convert...

    Give c-store winning edge with sports, protein product line

    Soft drinks and snacks are good but going a...

    Store owner caught on his own CCTV cameras selling illegal tobacco

    By Tony Gardner, Local Democracy Reporter A convenience store owner...

    Investors tempted by brewers as spirits sales falter

    Investors are warming to beer stocks as a relatively...

    Don't miss

    Appeal lodged over shop plan refusal

    By Chris Binding, Local Democracy Reporter Controversial plans to convert...

    Give c-store winning edge with sports, protein product line

    Soft drinks and snacks are good but going a...

    Store owner caught on his own CCTV cameras selling illegal tobacco

    By Tony Gardner, Local Democracy Reporter A convenience store owner...

    Investors tempted by brewers as spirits sales falter

    Investors are warming to beer stocks as a relatively...

    Dairy alternatives may be forced to change branding

    Dairy alternatives may have to change their names if...

    Budweiser Brewing Group unveils its Convenience Vision for 2024

    Budweiser Brewing Group has launched its new Convenience Vision to work with Convenience customers to drive growth within the beer category. Whilst the beer market...

    Diageo launches premium ‘Cocktail Collection’ trio

    Diageo has continued to spearhead innovation in the spirits sector with the launch of a brand-new trio of premium ready-to-serve cocktails. The new portfolio...

    Corona expands low alcohol portfolio with new Corona Ligera

    Corona has announced its newest product, Corona Ligera, entering the light category with a 3.2% ABV variant to tap into evolving shopper preferences. Brewed to...