Buxton Natural Mineral Water has launched PLANT+WATER by BUXTON™ – a plant polyphenol-infused water. With the growing trend around health and wellbeing, this new product from Buxton has been created with a refreshing blend of spring water, plant polyphenols – extracted from green coffee beans – magnesium and natural fruit and herb flavours to give a gentle uplift throughout the day.
PLANT+ WATER by BUXTON™ is available in three flavour combinations: Lemon, Lime & Sage, Pomegranate & Basil and Blood Orange & Rosemary – all of which are rolling out into 689 Boots stores across the UK this month, before becoming generally available very soon.
As part of Buxton’s commitment that all bottles will be made from 100 per cent recycled PET by the end of 2021, PLANT+ WATER by BUXTON™ will be launched in recyclable bottles made from 51 per cent recycled PET.
Warren Plaskett, Head of Marketing for Nestlé Waters said: “The team at Nestlé Research began exploring the power of plants around three years ago, predicting the growing interest and movement towards plant-based diets. At Buxton, we were looking at new ways to inspire our consumers using naturally-derived ingredients that are good to drink. We saw a huge opportunity in this research into plants and accelerated this insight to create a beverage that provides more than just thirst-quenching refreshment. Our plant-infused spring water, PLANT+ WATER by BUXTON™, is part of an exciting trend that recognises the benefits of plants, combined with magnesium, to provide hydration with a gentle uplift to support the active lifestyle of our consumers.”
PLANT+WATER by BUXTON™ is stocked exclusively in selected Boots stores nationwide for a limited time from 6th July 2020 with an RRP of £1.79 per 500ml bottle. Following that, it will available for retailers to stock more widely.
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