Butlers Farmhouse launches new cheeseboard product

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Butlers Farmhouse Cheeses has announced the launch of their new product: The Perfect British Cheeseboard.

The product features the Lancashire cheesemakers’ handcrafted hard, soft and blue cheeses – Sunday Best, Button Mill and Blacksticks Blue.

Butlers said the product has been designed with smaller retailers in mind, for whom space is a premium, but who still wish to tap into the trend for farmhouse cheese and expanding support for domestic cheesemakers.

Matthew Hall, fourth-generation owner of Butlers Farmhouse Cheeses, said: “The Perfect British Cheeseboard product has been designed with ease in mind – with crowd-pleasing farmhouse cheeses that arrive as the ideal package for sharing (or not!) as an instant cheeseboard experience.

“We also wanted to make it as simple for retailers to tap into the craft cheese movement fuss-free. The Perfect British Cheeseboard achieves this, with great margins for retailers, making it an extremely attractive proposition.”

Butlers produce more than a dozen varieties of cheese across three categories, hard, soft and blue, with the milk for the cheeses coming from within a 10 mile radius of the dairy.

The Perfect British Chessboard Box 155g has an RRP of £4.00.