Burts Snacks has announced the introduction of an improved range of Lentil Waves.
The refresh aims to tap into the growing number of consumers looking for healthier and free-from alternatives.
Rolling out in February 2020, the new-look range of Burts Lentil Waves will have gluten-free certification by Coeliac UK and carry the Crossed Grain trademark. The range is free from added MSG and suitable for vegetarians or vegans.
“We hope that the improved health credentials will help to drive consumer appeal as more shoppers opt for free-from products to match their lifestyle choices. Currently, one in 100 people in the UK suffer from Coeliac disease, so to be able to offer a great tasting snack that sufferers can also enjoy is incredibly important to us,” said Simon Knight, sales and marketing director at Burts Chips.
The renewed range of Lentil Waves will feature bright and bold new packaging to create stand out on shelf. The new packaging also features the traffic light system, providing easily digestible nutritional information to help consumers make more informed purchases.
Burts Lentil Waves are available in single packs at a RRP £0.99, as well as in multipacks of 5x20g at a RRP £1.80 in three flavours: Sour Cream & Chive, Thai Sweet Chilli and Lightly Salted.