More

    Burts Snacks refreshes Lentil Waves range

    Burts Snacks has announced the introduction of an improved range of Lentil Waves.

    The refresh aims to tap into the growing number of consumers looking for healthier and free-from alternatives.

    Rolling out in February 2020, the new-look range of Burts Lentil Waves will have gluten-free certification by Coeliac UK and carry the Crossed Grain trademark. The range is free from added MSG and suitable for vegetarians or vegans.

    “We hope that the improved health credentials will help to drive consumer appeal as more shoppers opt for free-from products to match their lifestyle choices. Currently, one in 100 people in the UK suffer from Coeliac disease, so to be able to offer a great tasting snack that sufferers can also enjoy is incredibly important to us,” said Simon Knight, sales and marketing director at Burts Chips.

    The renewed range of Lentil Waves will feature bright and bold new packaging to create stand out on shelf. The new packaging also features the traffic light system, providing easily digestible nutritional information to help consumers make more informed purchases.

    Burts Lentil Waves are available in single packs at a RRP £0.99, as well as in multipacks of 5x20g at a RRP £1.80 in three flavours: Sour Cream & Chive, Thai Sweet Chilli and Lightly Salted.

    Latest

    Coventry Nisa Local donates £2,000 to local children hospice

    Nisa Local Riley Square in Coventry has donated £2,000...

    Edgware c-store fined for selling vapes to underage

    A business in Edgware has been ordered to pay...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van...

    Brothers confirmed as Glastonbury Festival official cider – win tickets

    Brothers Drinks Co. has signed a new contract to...

    Don't miss

    Coventry Nisa Local donates £2,000 to local children hospice

    Nisa Local Riley Square in Coventry has donated £2,000...

    Edgware c-store fined for selling vapes to underage

    A business in Edgware has been ordered to pay...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van...

    Brothers confirmed as Glastonbury Festival official cider – win tickets

    Brothers Drinks Co. has signed a new contract to...

    Sugro deepens investment in data

    Following the launch of its Insight Service (in partnership...

    Burts launches new limited-edition Spicy Barbecue flavou

    Award-winning snack maker, Burts, is introducing a brand-new, limited-edition flavour of Spicy Barbecue hand-cooked potato chips to its range for summer 2024. For a...

    Pladis taps into nostalgia trend with new limited edition trio

    pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is taking shoppers on a trip down memory lane...

    KP Snacks: new media investment for coated Flavour Kravers

    KP Snacks is launching a new media investment to promote its KP Flavour Kravers range. The new campaign spotlights the latest Flavour Kraver variants:...