Burts Chips brings back festive Maple Glazed Pigs in Blankets potato chips


Independent snack maker Burts Chips said it will be bringing back its Christmas inspired Maple Pigs in Blankets potato chips for 2022.

On the back of phenomenal sales in 2021 with the crisps exclusively available via Costa Coffee, the flavour will newly be available to all outlets.

This year Burts Chips has brought a raft of NPD and line extensions to market while enjoying 300 per cent growth in the last five years. The premium bagged snack producer hopes to capitalise on sales throughout 2022’s festive season with the return of this much-loved limited-edition flavour.

“We’re delighted to be bringing a bit of festive cheer to snack lovers once again this Christmas,” commented Dave McNulty, chief executive.

“Our Maple Pigs In Blankets potato chips bring together all of the best things about the brand, hand-cooked by our expert team of fryers in Devon for the ultimate crunch and featuring a seriously tasty limited edition flavour. We’re excited to be making this product available to all outlets for 2022.”

Last year, Burts Chips Maple Pigs In Blankets small batch, hand-cooked potato chips tapped into consumer demand for innovative flavours with a strong British heritage. With provenance being such an important element for Burts, the Maple Pigs In Blankets much-anticipated return will see packs feature its new branding, that nods to the South West landscape and coastlines. The new packs will land in-store from mid-late September.

Made with care in Devon using the highest quality ingredients, the 40g packs of Maple Pigs In Blankets potato chips combine smokey sausage and bacon flavours with a hint of sweet maple glaze and are free from gluten, added MSG, artificial colours and flavours, making for the perfect festive snack.