Burts adds new Beef & Mustard flavour

Award-winning snack maker, Burts, has introduced a new premium flavour of Beef & Mustard hand-cooked Ridges to its range. Available from September 2023, the new flavour will sit alongside the popular Reaper Chilli & Lime Ridges as Burts focuses on growing its brand into the expanding hand-cooked crinkle market.

As provenance continues to run through the heart of the business into each pack, the new hand-cooked Beef & Mustard Ridges uses real organic beef from Burts’ local ingredient partner, The Eversfield Organic Farm. Available in 40g, each pack of Beef & Mustard Ridges is made with care in Devon, where the deep thick cut ridge holds the flavour, offering an extra strong crunch that’s packed with traditional British flavours.

Commenting on the new product, Dave McNulty, CEO of Burts Snacks, said: “Offering bold flavours beyond our premium hand-cooked range, the addition of Beef & Mustard Ridges will support Burts in our wider plans to continue our growth, building on the success of our NPD in 2022. Expanding into the crinkle cut market will allow us to harness the opportunities that the sector offers and will keep consumers engaged. We’re passionate about all our products and ingredients, and we’re excited to be rolling out the latest flavour of Ridges to the OOH sector.”

Burts first launched its Ridges range in 2022, taking the brand into the fast-growing ridge cut segment and bringing even bigger flavours to the added crunch category. The new flavour comes after the business witnessed significant growth last year, where the total revenue of Burts hand-cooked chips was up by 48%, as well as seeing growth across both grocery and convenience.

The new 40g single-serve pack size caters for snacking on-the-go when craving a substantial, bold flavour, combining the traditional flavours of British beef and mustard on every ridge. Each pack of Beef & Mustard Ridges is gluten free, free from added MSG, artificial colours and artificial flavourings, and will be available to all OOH outlets, such as independent shops, cafes, farm shops and pubs from September 2023. The new packs will also be available to purchase online at www.burtschips.com.