Burton’s Biscuit Company has announced the exclusive roll out of a new range of price-marked Maryland Cookies packs to the convenience channel.
Available from mid-June, the new £1 200g PMP range will replace the 99p 136g PMP range.
The range includes three flavour variants: Chocolate Chip, Double Choc and Hazelnut.
Kate Needham, marketing director at Burton’s Biscuit Company, said: “Price-marked packs remains hugely important in driving sales in the impulse sector, playing a vital role in offering shoppers reassurance when it comes to value, a factor which will be more important than ever as the nation faces into the challenges of a recession.
“We will continue to support the convenience channel by offering our bestselling products at attractive prices, enabling retailers to capitalise on the increased rate of sale we know PMPs can deliver.”
Burton’s offer a wide range of PMPs across its leading brands, including Maryland Cookies, Jammie Dodgers and Wagon Wheels.