Leicestershire distillery Burleighs Gin has ventured into the flavoured gin category for the first time, launching the new Raspberry Edition Gin.
Available in time for the spring and summer season, the launch is a new departure for the Nanpantan-based business with its core range now totalling eight bottles, with further NPD in the pipeline for 2022.
Produced by steeping Burleighs’ signature gin recipe in raspberries and peaches – the blush-coloured drink is a fresh and fruity yet delicate gin, which is delicious on its own with a tonic, or as a base for cocktails.
“With barbeques and warm alfresco evenings just around the corner for consumers at home and in the on trade, what better time to launch our most refreshing and fruity gin yet,” Head Distiller Charlie Hendon said.
“The combination of the raspberries and peaches with the signature Burleighs recipe, creates a long and smooth gin, where the flavours bounce off each other and are distinctive, yet the drink is fresh and light – a quality we know is important for gin lovers in the summer.”
The new addition follows a series of recent launches which includes the National Forest Gin, launched as a partnership with the forestry organisation providing a donation from every bottle sold to the National Forest itself, as well as the delicately mixed ready-to-drink gin and tonics.
Sam Watson, commercial director, added: “We’re extremely excited to add this delicious and authentic pink gin to Burleighs’ core range.
“We hope Burleighs’ lovers will agree the new drink still has the classic and elevated taste we’ve built our reputation on, but with added freshness and a subtle sweetness that’s summer-friendly, lending itself to a range of drinks and cocktails both at home and in the on-trade. It’s one of our most versatile bottles yet.
“Whilst we have our delicious Pink Edition Gin in the range, which is inspired by Japanese cherry blossoms during Hanami, the new Raspberry Edition Gin has a very different flavour and look, with a unique and pretty design on a clear bottle, to help showcase the gin’s inviting colour.”
The Burleighs Raspberry Edition Gin (37.5% ABV in 70cl bottle) is now available through the website for £32.50, with those interested in listing to contact: [email protected]