Budweiser is promoting its alcohol free drink, Budweiser Zero, as part of their new Premier League campaign.

Monday Night Football is celebrating its the return with Budweiser Zero featuring in a series of advertisements across social and TV every Sunday through Wednesday, putting the brand on the big screen and at the forefront of consumers’ minds.

The decision to use the scale of the brand, coupled with their biggest marketing platform the American beer company is hoping to raise awareness of Budweiser Zero and encourage smart drinking choices for consumers.

The new alcohol-free product offers an alcohol free, zero sugar beverage and will be a key part of the brand’s partnership as the official beer of the English Premier League.

Budweiser UK’s senior brand manager, Jessie Landers, says: “At Budweiser Brewing Group, we’re committed to championing responsible drinking. We’re bringing great new products to market so consumers can have more choice, whatever the drinking occasion.

“Our newest launch – Budweiser Zero – has all the great taste and character of a Budweiser just without the alcohol, so it felt like the perfect fit to celebrate Monday Night Football, given many fans will be looking for alcohol-free options to enjoy with the game during the week”.