Budweiser has on Friday unveiled its new global platform ‘Celebration in the Making’ and full campaign details as the Official Global Beer Sponsor of the FIFA Club World Cup 2025.
Budweiser is officially kicking off the platform with a new film, set to one of the most successful tracks in hard rock history, and announces the return of its acclaimed ‘Bring Home The Bud’ campaign to deliver the ultimate prize of free beer for the winning club and its supporters.
Budweiser will also leverage exclusive FIFA-created ‘Celebration of the Match’ content featuring the top celebrations from each matchday, and has released new LTO tournament-inspired packaging and designs on its products.
“In partnership with FIFA, Budweiser has been celebrating football culture and its legions of fans for nearly 40 years, and we’re proud to launch this global platform to match the energy, scale and excitement of this unique competition,” said Richard Oppy, global president, premium company at AB InBev, brewer of Budweiser.
“Whether it’s being in a local pub at match kickoff or being in a packed stadium cheering the return of a champion club, Budweiser will be there to ensure every moment of this FIFA Club World Cup feels like an epic celebration in the making.”
Budweiser's ‘Bring Home The Bud’ campaign first debuted during the FIFA World Cup 2022 and then again for the FIFA Women’s World Cup 2023, giving fans of those winning countries a celebration fitting of a world champion: free beer for those of a legal drinking age.
The ‘Bring Home The Bud’ football tradition continues this tournament, as the signature Budweiser-branded red beer crates are already making appearances in cities across Brazil, UK, and China to build excitement for the ultimate payoff for the winning club and its home supporters.
Budweiser channels the passion and raw energy of football fans in its new film, ‘ThunderBud’, set to AC/DC’s legendary Thunderstruck. The spot captures the moment a Budweiser can cracks open in a crowded stadium, unleashing an electrifying anthem that raises fans and players alike toward victory.
- YouTubewww.youtube.com
This week, Thunderstruck reached 520 weeks on Billboard's Rock Digital Song Sales chart, marking a full decade as a top rock digital seller in the US.
In a first-of-its-kind integration, Budweiser will celebrate standout moments on the pitch through ‘Celebration of the Match’ content created by FIFA for each matchday, which Budweiser will amplify across social media. Fans will have the chance to vote online for their favorite highlights.
Unique for this year’s tournament, Budweiser has launched limited-edition LTO packaging at retail for Budweiser and Budweiser Zero with an updated crest and creed, crafted to include bespoke gold elements for FIFA Club World Cup 2025. Budweiser Zero will keep its same design while featuring FIFA Club World Cup 2025 branding, now with a white base to signal its no-alcohol badge of honor.
