Brits consuming less meat

Britons are eating less meat than at any point since the 1970s as the cost of living crisis and the rise of veganism and vegetarianism lowers demand, a recent report has stated, claiming that overall meat consumption at home is 14 per cent lower than in 2012.

Consumption at home fell 12.5 per cent to an average of 854g a week in the year to March 2022, down from 976g the previous year and 949g in the year before the pandemic, according to new figures reported by The Times.

Consumers are ditching beef, pork and lamb faster than other meats. Over the past decade, consumption of these products has fallen 26 per cent while chicken and other meats is down only 11 per cent.

People are also buying fewer burgers, kebabs and meat pies from takeaways at a weekly average of 27g per person, less than half of what it was in 2012. However, this drop is likely to have been exaggerated by the impact of the pandemic when people had meals delivered.

Consumption of fish also fell, with the average person reporting eating only 135g a week, down from 148g before the pandemic.

The price of meat has risen dramatically since the pandemic. The cost of a a steak is up 10 per cent in the past year and chicken by 9 per cent. Consumers appear to be responding to this by not only by eating less meat but by moving to cheaper cuts.

Recent YouGov polling also suggests that one in eight people in the UK are vegan or vegetarian. A recent study by Oxford University found that a vegan diet resulted in 75 per cent fewer emissions than a diet involving 100g of meat a day.

The figures amid contrary market reports that several suppliers of meat-free products have seen sales slump since January. In August, Beyond Meat, which supplies McDonald’s, reported that sales were down 30.5 per cent over the previous three months. In the past year, Pret A Manger has closed half of its vegetarian and vegan-only stores.