More

    BrewDog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle with the launch of new Cold Beer (3.4 per cent ABV), recognising the growing requirement for low-ABV beer, as consumers continue to moderate.

    A 3.4 per cent ABV Crisp, Cold, Lager, Cold Beer uses historic brewing techniques from the Kolsch style, fermenting the beer with an ale yeast but at the lower lager temperature, hence the term “Cold Beer”. This process adds additional flavour from the ale yeast to the beer, delivering a higher quality tasting product whilst being able to deliver a more sessionable strength brew.

    “As shoppers continue to monitor their alcohol consumption, we have identified a need for a low abv beer, that not only delivers a more sessionable pint, but with quality our number one priority, also provides the great taste that BrewDog is known for and a liquid that we can be proud of,” Lauren Carrol, Chief Marketing Officer, at BrewDog PLC.

    BrewDog delivers low ABV with new Cold Beer

    “Additionally, with consumers spending 18 per cent more on FMCG items vs 2021, it is no surprise that price is a key factor driving store choice and promotional spend is at its highest level for four years , as they continue to feel the financial pressure and look for options to reduce the cost of their grocery shop. Offering lower-abv products that meet the government’s new duty level is just one way to deliver value back to shoppers who still want to participate but are cash conscious.

    “Often this means taste is compromised, but we believe in providing value for money and it is therefore the responsibility of suppliers to offer customers and consumers great quality products, something we pride ourselves on at BrewDog, and believe we have delivered again through the launch of Cold Beer.”

    Available in Booker in 10 x 440ml (RSP £9.00, launching at £7.99 in NP3).

    Latest

    Illegal cigarettes, vapes worth £12,500 seized in Darlington

    Thousands of illegal cigarettes and vapes have been seized...

    McCain Foods acquires plant-based frozen food brand

    McCain Foods has acquired Strong Roots, a plant-based frozen...

    Proposed vape restrictions undermine public health goals, says Responsible Vaping APPG

    Government should take a comprehensive evidence-based approach to vaping...

    Don't miss

    Illegal cigarettes, vapes worth £12,500 seized in Darlington

    Thousands of illegal cigarettes and vapes have been seized...

    McCain Foods acquires plant-based frozen food brand

    McCain Foods has acquired Strong Roots, a plant-based frozen...

    Proposed vape restrictions undermine public health goals, says Responsible Vaping APPG

    Government should take a comprehensive evidence-based approach to vaping...

    SPAR South West partners with FareShare to fight hunger

    In the fight against food waste and hunger, SPAR...

    Major new Lucozade masterbrand platform unveiled

    Marking the biggest relaunch in Lucozade’s history, the brand has unveiled a masterbrand platform set to supercharge sales of its drinks across the UK...

    Cool new Swedish nic pouch arrives from STG UK

    Scandinavian Tobacco Group UK (STG) is delighted has announced its entry into the next-gen nicotine category with the launch of XQS pouches. This new...

    Barilla returns to TV Screens in £1m ad campaign

    Italy’s No.1 pasta brand aiming to build on growth Barilla, the number one pasta brand in Italy, is returning to the UK’s TV screens this...