BP looks to strengthen convenience retail offer with new appointment

BP has announced the appointment of Joanne Hall as its new UK retail operations director.

Reporting to Sonya Adams, VP mobility and convenience retail UK, Hall will focus on delivering best-in-class operations across BP’s 300 company owned retail sites, while enhancing the convenience experience and driving growth initiatives.  

Hall joins from Sainsbury’s, where she has been serving as regional stores director and previously held management positions at the Co-operative Group and Lidl. She also brings a wealth of non-executive experience, including board member roles with Arcus Facilities Management and Elim Housing. She also serves as a Trustee of disability equality charity Scope.   

BP said Hall’s recruitment is part of a wider drive to invest in its convenience retail proposition, as more and more customers come to BP forecourts on food-only missions – over 50 percent of transactions are food only, instead of fuel-only or food and fuel. With the growth in EV adoption, the business expects that customers will spend longer on forecourts charging their vehicles.

“We are delighted to welcome Joanne to the BP team. Her appointment reflects our commitment to delivering growth and an exceptional customer experience, at this pivotal moment in our retail transformation,” Sonya Adams sai.

“Joanne brings with her a very impressive track record from major retailers of driving success across huge store portfolios. With her expertise in enhancing the customer experience she will play a vital role in helping us transform our convenience offering.” 

Hall commented: “I am thrilled to join BP at this exciting time for the organisation, in a period of huge transformation. As a forecourt retailer we only have a few minutes to engage with our customers, so it is vital that everything from our product offering to our facilities are optimised to ensure a convenient, successful customer journey. I’m looking forward to working with the brilliant team here at bp to make sure that we’re delivering for our customers and growing our convenience retail business.”