Bounce Back, the first ever post-social replenishment drink, launches in the UK from November, ready for the busy festive season. This new category of health drink, created by two biochemists, is unlike others since it is designed to be drunk before bed after socialising, to give your body the replenishing nutrients it needs – while you sleep.
Bounce Back claims that its unique science-based formula of 17 vitamins, minerals, and amino acids “puts the goodness back in” while you sleep, working in harmony with the body’s natural restorative processes, to help alleviate the stresses of an active social life.
The range is scientifically formulated with a blend of vitamins, minerals and amino acids. This includes Choline to support the maintenance of normal liver function, Vitamin B12 which contributes to the reduction of tiredness and fatigue, Vitamin B6 helps maintain normal energy levels, Vitamins C and E which assist in the protection of cells and oxidative
stress – and finally Zinc and Selenium to help normal function of the body’s immune system.
Bounce Back is designed to be enjoyed as part of a balanced diet and a healthy, active lifestyle, observing the principle that there are 4 pillars of health: Sleep, Nutrition, Exercise
and Mindfulness. It is a lightly sparkling drink available in two flavours – Tropical and Raspberry, both offering a refreshing taste. The Tropical flavour contains 40 calories per
250ml serving (1 handy can = 1 serving of the 17 ingredients your body needs).
Bounce Back is the brainchild of two biochemists whose inspiration came from a late night out and an important meeting missed! Subsequently, they found themselves on a quest to “save future lost tomorrows”.
Dhruv Trivedi, Bounce Back drinks co-founder and biochemist, has a a passion to bring the benefits of life sciences into tasty everyday drinks, supporting the body to overcome health and lifestyle challenges, naturally.
“We wanted to create a range of drinks that was tailored to give specific functional benefits, not a generalistic health drink,” he said. “We saw a gap in the market and our customer research showed that there was a need for a post-social drink – so that is what we have launched first.”
Bounce Back’s other co-founder is Vandana Vijay. Vandana Vijay is a biochemist, qualified marketer, and the brains behind the formulation. Her mission was to craft a range of nutritious drinks that restored the balance of the “four pillars”.
“A good social life, especially at Christmas-time, can be hard on the body, so we are launching Bounce Back now to support overnight replenishment which is often needed during this busy festive season,” said Vandana. “With our background
in biochemistry, we spent years researching to find just the right combination of replenishing nutrients. Finally, after 59 versions, we perfected our winning formulation.”
The Bounce Back drinks range includes:
• 4 x 250ml cans at RRP £8.99 (available from January 2022)
• 12 x 250ml cans at RRP £21.29
• Bounce Back is also available as a single purchase (at RRP £2.49)
Bounce Back launches in the UK at Drinksupermarket.com and at selected local convenience stores in London and Ireland
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