Booker Retail Partners wins with The Kay Group

Booker Retail Partners (BRP) and The Kay Group has announced a new partnership agreement which has seen all 23 of the group’s convenience stores joining Londis. The stores located on petrol forecourts across the Midlands, north Wales and northern England will now benefit from the strength of the Londis brand, Booker’s own-label ranges such as Jack’s and Euro Shopper, along with the business support provided by a dedicated Forecourt Development Team.

This follows a six-month trial, where two stores were awarded to Londis and two other symbol groups were also awarded two stores, with BRP ultimately winning a five year supply contract for the whole Kay Group estate. The rollout to Londis is now completed with all stores now benefitting from having had a full store review and relaunch which has seen the introduction of more products, great value everyday prices, deep cut promotions and additional services such as food to go, coffee and a range of slush drinks, along with a wider range of both fresh and frozen foods.

“We are absolutely delighted to be working with The Kay Group,” said Stewart Fenn, Sales Director – Booker Retail Partners. “It is a real privilege to be serving such a prestigious and well respected retail group. The conversions to Londis has gone extremely well and we are seeing the fantastic results the stores are now delivering in terms of growing their business with increased sales, footfall, and profits. It has been a really exciting time and I’m now looking forward to building on this success to deliver even more for Ken, Richard and their team.”

Richard Cox, Managing Director The Kay Group (UK) Ltd, said: “It has been a great experience working with Londis on this project. With the changes within the Londis brand structure, and through our test sites with the brand refresh, product range, margin, availability, along with a delivery structure to meet our sites needs through 24hr trading, we are delighted to be back with Londis and the team. We are confident this move allows us to create state-of-the-art forecourts in high traffic transient sites that are completely in-line with current customer needs.”