Bobby’s Foods and Bonds of London have shown their strength in confectionery as each brand featured in the Top 5 Winning ‘Singles’ Brands in the Wholesale and Convenience Channel, according to the latest IRI data. Bobby’s feature third in the list with growth of £1.1m, whilst Bonds enters fifth with £863,000 growth in the category. Other brands in the top 5 included Mars Twix bar, Cadbury’s Twirl and Cadbury’s Crunchie.
Despite the challenge faced over the past several months, Bobby’s Foods have effectively adapted and maintained their direct-to-store service and supply to their independent customer base. Several of Bobby’s depots have even reported record figures after seeing an increase in demand for their snacks and cakes, this is only expected to grow as more consumers continue to visit their local shop.
Bonds of London quickly adapted to beat the impact of the Coronavirus by remaining fully operational via their telesales team. Proactively calling customers to ensure they got what stock they wanted, when they needed it, with a next-day delivery service.
The Bonds confectionery bags range – Sweetshop Favourites and Kids 3 for £1 – have proven popular with consumers wanting their sweet fix through pre-packed bags.