To celebrate the launch of Transformers: Rise Of The Beasts in cinemas from 9 June, Golden Wonder has teamed-up with the release to deliver a blockbuster of an on-pack promotion across its Transform-A-Snack brand.
“Generations have grown up making cars from tasty Transform-A-Snack and so the opportunity to team up with Transformers: Rise Of The Beasts was the perfect partnership,” said Marketing Director Matt Smith.
“Transformers: Rise Of The Beasts will take audiences on a 1990s globetrotting adventure with the Autobots and introduce a whole new faction of Transformer – The Maximals – to the existing battle on earth between Autobots and Decepticons. With part of the film being set in New York, we’re offering consumers the chance to win a family trip to New York as well as unique Transformers: Rise Of The Beast Movie merchandise. This unique promotion will certainly drive further growth on the back of Transform-A-Snack’s recent strong sales – which are up 25.8 per cent YOY.”
The promotion will run across five million packs from today and will be supported by a heavyweight social and digital campaign.
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