British Independent Retailers Association (BIRA) has launched a new online marketplace Neartoo to provide independent retailers with a new, cost-effective way to sell online, helping them build their presence both locally and nationally.
“Neartoo is a collaborative platform born out of a desire to see independent businesses thrive,” BIRA said.
The UK-wide platform will be open to all types of retail owned by indies, exclusively for indies. It will operate at significantly lower sales commission than its competitors, BIRA said.
Developed in the wake of the pandemic, which resulted in at least one in five independents close for good, the nationally-advertised platform offers indies the chance to rebuild and grow their business on a platform designed for them.
Benefits include seven per cent commission and minimal transaction fees, its synchronisation with Woocomerce and Shopify, one-click uploads, click-and-collect and delivered options.
Neartoo is touted as a platform to boost your social and digital footprint and 24/7 local support and online tutorials.
Bira CEO Andrew Goodacre said, “Above all else Bira wants independent retailers to succeed and that is why we have developed Neartoo. This new online trading platform will allow indie retailers to sell online, arrange click and collect and really engage with local customers – and all at a lower cost than any other similar marketplace by charging only 7% commission.
“We have made it easy to use and you can even transfer your information from an existing platform like Shopify to our new platform. We honestly believe Neartoo will help retailers to sell more and make more money. All we need now is for you, as members, to sign up and be part of an exciting new venture.”
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