JCS Fish has redesigned its BigFish range of frozen salmon products in new eco-friendly packs.
The salmon specialist said the new packaging would cut its use of plastic packaging by around 60 percent. The designs features an image from some 25 years ago of JCS founder, Andrew Coulbeck, holding a large salmon.
“Our aim was to cut as much plastic packaging as possible and give the brand a refresh at the same time,” said Jack Coulbeck, commercial manager at the Grimsby-based family business.
The design appears on new cardboard packaging across the BigFish range of frozen salmon fillets, breaded salmon bites and fish cakes and has eliminated the brand’s use of dual polymer plastic bags.
Co-founder Louise Coulbeck said the company initially held back on the re-launch due to the coronavirus lockdown.
“We now feel the time is right for some colourful new branding. It certainly looks good in the freezer and is a boost to our hardworking team, helping us all look forward – hopefully to some more cheerful times ahead,” she said.
The packs will have the GGN aquaculture label which stands for certified, responsible farming and transparency. BigFish is the first brand in the UK to commit to responsibly sourced fish through the GGN label.
JCS Fish added that it is also the only UK seafood company so far to have made the source of all its fish fully transparent through the Ocean Disclosure Project.
“We've worked hard to find the most responsible supply chain for our salmon so it’s only natural that we should also want to find the most sustainable packaging solution to put it in” Jack commented.
