More

    ‘Beyond our control’, Budweiser says as World Cup chiefs ban beer sales

    The guys from the stand Budweiser pose for a photo at Fan Festival ahead of the FIFA World Cup Qatar 2022 at Fan Festival Al Bidda Park on November 18, 2022 in Doha, Qatar. (Photo by Claudio Villa/Getty Images)

    AB InBev, the owner of beer giant Budweiser, said Friday that restrictions at World Cup matches were “beyond our control,” after FIFA and host nation Qatar announced sales at stadiums would not go ahead.

    AB InBev acknowledged the action taken merely days before the first match kickoff on Sunday, saying “some of the planned stadium activations cannot move forward due to circumstances beyond our control,” a company spokesperson said in a statement to AFP.

    World Cup chiefs on Friday banned beer sales around stadiums in a stunning u-turn just two days before kickoff.

    Alcohol is largely prohibited in the Islamic nation but the organisers sparked anger from fans with their dramatic decision.

    Football’s world governing body FIFA said beer would not be sold to fans around any of the eight World Cup stadiums following discussions with the hosts.

    “A decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters,” FIFA said in a statement.

    Dozens of Budweiser beer tents had already been set up at grounds ahead of the first game on Sunday between Qatar and Ecuador.

    The host nation has predicted that more than one million fans will visit the country for the 29-day tournament and FIFA has had a longstanding sponsorship deal with Budweiser.

    Beer will remain available in VIP suites in stadiums, in some fan zones and in some hotel and restaurant bars.

    The Football Supporters’ Association, which represents fans from England and Wales, criticised the move, saying it was symptomatic of a “total lack of communication” with supporters from the organisers.

    “If they can change their minds on this at a moment’s notice, with no explanation, supporters will have understandable concerns about whether they will fulfil other promises relating to accommodation, transport or cultural issues,” it said in a statement.

    Latest

    Dual armed robberies hit Leeds stores

    Two armed robberies in stores have rattled Leeds as...

    Brothers Drinks to continue as official cider of Glastonbury Festival

    Brothers Drinks Co. has signed a new contract to...

    Rude Health reveals new Organic Oat Barista

    Healthy and natural food and drink pioneers, Rude Health,...

    JTI rewards retailers with £250k prize pot

    Five win £50k each in the Mayfair Gold ‘Go...

    Don't miss

    Dual armed robberies hit Leeds stores

    Two armed robberies in stores have rattled Leeds as...

    Brothers Drinks to continue as official cider of Glastonbury Festival

    Brothers Drinks Co. has signed a new contract to...

    Rude Health reveals new Organic Oat Barista

    Healthy and natural food and drink pioneers, Rude Health,...

    JTI rewards retailers with £250k prize pot

    Five win £50k each in the Mayfair Gold ‘Go...

    Retailers in dismay over possible DRS delay until 2028

    Major retailers have expressed disappointment over the delay...

    Dual armed robberies hit Leeds stores

    Two armed robberies in stores have rattled Leeds as local police is now appealing to the public for any information that could lead to...

    Retailers in dismay over possible DRS delay until 2028

    Major retailers have expressed disappointment over the delay to the government’s flagship recycling scheme amid the reports that it is likely to get delayed yet...

    Retailers call on to align business rate to reflect April’s inflation

    Five leading trade bodies have written to the Chancellor ahead of the Spring Budget, urging him to align the business rates rise in April with the...