Bestway Wholesale has introduced Taggstar, leading real-time social proof messaging service, to its website.
The wholesaler said the investment further reinforces its commitment to leading the way in implementing innovative digital strategies in the sector.
“This is just one of the many tools that we are looking to bring on board to drive the digital experience further in line with our customers changing buying needs and as smart technology advancement develops making engagement easier, more personal to the user, and more commonplace in day-to-day trading,” commented Dawood Pervez, managing director for Bestway Wholesale.
The new service has the ability to enhance conversion whilst supporting customers’ individual search requirements. It also allows customers to choose alternative SKUs when products are not in stock, or opt to receive an email as soon as the product becomes available at the depot.
“We are at an early stage of testing but so far, we are deeply encouraged by early adoption and indicators are that increasing numbers of customers are staying with the digital journey and enjoying a positive online experience that is building on confidence and outcomes,” Pervez added.
“We know how important social proofing is to our retailers and initial feedback is 100% positive. Customers are receiving insights into each category as they shop, which is influencing and informing their purchase decisions.”
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