Bestway Wholesale has asked retailers, including members of its symbol group best-one, to desist from profiteering practices, exploiting the COVID-19 crisis.
In an email sent to its customers, Bestway has warned retailers that if they are caught trying to profiteer by breaking up multi-packs to sell items individually for a higher price, they will have their account put on stop and all credit facilities will be withdrawn.
Anyone with a best-one fascia also risks having their fascia removed.
“We’ve become aware of some retailers trying to profiteer by putting prices up where stock is short, and this is very damaging for the reputation of to the industry at large. Subsequently, we have put strict measures in place to warn our retailers against this practise,” Dawood Pervez, managing director of Bestway Wholesale said.
Pervez said the wholesaler is working around the clock to ensure depots are replenished, and stock is arriving all the time. He asked retailers to ensure availability by reducing the number of products consumers can buy, rather than by putting prices up.
“We ask all retailers to not break multipacks and to stick to price marks, which give consumers confidence in the price being charged. The loyalty independent retailers can build during this time will stretch far beyond the end of the Coronavirus crisis,” he added.