Bestway Wholesale is kicking off 2025 with its flagship “Thank You” event where exceptional deals are offered to its retailer customers, taking the lead with BOGOFs, Buy One Get One Free Offers and big savings with 50 per cent+ PORs on leading brands and products.
The “Thank You” promotional campaign has been a tradition for the Bestway business for over 10 years. It rewards customers for their continued loyalty and is high profile across the 60+ depots nationwide, as well as online activation for all retail and catering customers. From 10 January, the campaign is running for a three-week period in order for retailers to benefit from the amazing deals, for longer and has been designed to bring Bestway customers and supplier brands closer than ever before.
2025 is a huge milestone for Bestway as it marks the 50th anniversary of the business, founded by Sir Anwar Pervez, who established his first wholesale depot in 1975.
At the centre of this year's in-depot display is a golden celebratory LED-lit arch crowned with a bold “Thank You” banner. Customers are welcomed through the glittering archway into a captivating and memorable shopping experience starting with phenomenal value on amazing Buy One Get One Free Offers (BOGOF) offers and Buy Two Get One Free offers across many top brands across leading categories and key footfall drivers.
Not only do customers get to enjoy special theatre in-depot, but they also experience further savings and the opportunity to purchase top-selling brands at extraordinary prices
Bestway has also taken this flagship celebration campaign online with a full home-page take-over designed to focus on the key brands featured within the campaign and drive customers to browse and purchase great online deals. The homepage directs customers through to a landing page where all the deals are featured.
Bestway also has a robust and well-rounded communication plan across all of its retailer communication channels to ensure they hear the news about these deals and encourage them to shop online or visit their local depot.
Bestway Wholesale Group Trading Director, Kenton Burchell
“We’re excited to come back with our ‘Thank you’ event where we have the opportunity to bring exceptional deals for our customers,” said Bestway Wholesale Group Trading Director, Kenton Burchell. “We are excited to launch our first major promotional campaign of 2025, which is the first of many celebratory events for our 50th anniversary.
“This campaign is not only a chance to thank all of our customers for their incredible support over the last 50 years but it’s powerful opportunity for us to set the tone for the year ahead.
“We know that retailers have been affected by economic volatility and Bestway is here to support them. Our aim is to provide our retailers outstanding value offers that deliver relevant support to drive the best possible start to 2025, whilst also thanking them for their loyalty during 2024.
“We’re leading the way in offering our customers these remarkable prices in order to help them make better margins and ultimately, enable them to grow their business. Last year’s campaign saw an unprecedented 40% sales uplift which we are hoping to beat this year.”
Children in Year Four at Ashton Primary School in Preston have baked heart-shaped shortbreads dipped in chocolate and have donated them to residents at Abraham House, Marina View, and Swansea Terrace.
The tasty treats were well received by residents and the project has supported the children to develop new skills and broaden their awareness of the community around them.
Ingredients were supplied by James Hall & Co. Ltd, together with a SPAR recipe card, which was put together with help from the University of Central Lancashire’s Dietetics department.
The initiative is part of a longer-term project with multiple partners working together across the academic year which is aiming to support Ashton Primary School in a range of areas.
These including knowledge development with children and families, supporting the school to become more self-sufficient with food supply, and increasing the connection between the school and the community around them.
“Baking shortbread has been a labour of love," said Michelle Harrison-Baines, Year Four teacher at Ashton Primary School. "The children adored the process of donning aprons and getting out the mixing bowls and rolling pins to produce the heart shaped biscuits.
“It was a lovely opportunity to coincide with Valentine’s Day, and it was brilliant for the children to see the smiles on the faces of the residents when we arrived at each of the homes.”
Katie Atherton, Trading Manager at James Hall & Co. Ltd, said: “We have enjoyed every one of the opportunities we have done supporting Ashton Primary School this academic year, but I think the Valentine’s Day baking session has been the most heart-warming yet.
“As a proud Preston-based family business with family values, we are pleased to be supporting skills development within children and helping the school build a connection with the community, which is what we do at SPAR.”
A good majority of Brits likes to support small businesses all the year round, shows a recent survey, suggesting affection for the UK’s small businesses remains strong.
According to a recent from American Express based on the survey of 2,000 adults, two-thirds (63 per cent) of consumers believe it is important to support small independent businesses all year round, and not just during seasonal peaks like Small Business Saturday, which in 2024 saw a collective £634m spent in-store and online.
Consumers highlighted various reasons why they would continue shopping small, including how these businesses boost the appeal of their local high street (53 per cent); the personalised experience they enjoy when shopping (50 per cent); and a desire to support their local community (43 per cent).
Brits will be taking an increasingly savvy approach to their spending, the research found.
Half (50 per cent) of all respondents say they will buy from alternative retailers if they feel they can get a better deal elsewhere, with a third (33 per cent) stating they would be encouraged to do so by specific offers.
Shoppers plan to lean into ways of achieving greater value for money this year, compared to last; buying pre-loved items, maximising seasonal sales, and using payment cards that offer rewards and points on their purchases were among the top ranked tactics.
Furthermore, Gen Z and Millennial shoppers ranked as the most thorough when it comes to their research before spending, particularly if planning to purchase big ticket items like furniture. Almost three quarters (73 per cent) of this age group said they either always or sometimes seek recommendations in advance.
Dan Edelman, UK general manager, merchant services at American Express, said, “The one guarantee with retail is that it never stands still, and it’s the retailers who best meet ever-evolving customer expectations that will succeed.
"Our research identifies some distinct priorities that are likely to influence consumer spending behaviour in the months ahead.
“For small businesses, it’s hugely positive to see continued recognition of, and affinity for, shopping small highlighted by the research.
"Small businesses pride themselves on the unique experiences and service they offer, something that clearly appeals to consumers.”
Plants, a UK-based health-food brand and business set up by Deliciously Ella founder Ella Mills, has acquired the Allplants assets from administration.
According to a statement signed off my Mills and her husband Matthew, Plants has bought Allplants “name and associated brand assets”.
London-based Allplants was put into the hands of advisory firm Interpath in November, resulting in 65 staff losing their jobs.
At the time, Interpath said, “In common with a number of other companies across the plant-based food sector, the company had faced trading headwinds in recent years, including rising food, transport and energy costs and the impact of fragile consumer confidence in the wake of the cost-of-living crisis.
“After a period of sustained losses, the directors sought to explore their strategic options, including exploring the possibility of a sale or refinancing. However, when a solvent solution could not be found, they took the difficult decision to seek the appointment of administrators.”
Financial terms of the asset transfer to Plants have not been disclosed.
In the same statement, Natasha Harbinson, a director at Interpath who led the transaction, said, “The Allplants brand had grown to become synonymous with ethically-produced, healthy, plant-based nutrition, so we’re pleased to have concluded this transaction which will enable it to continue under the direction of the experienced Plants’ team.”
Founded in 2016 by Jonathan Petrides, Allplants produced frozen vegan meals, mainly sold online but also in select independent retailers.
Plants, meanwhile, offers pasta, pasta sauces and salad dressings, which are selectively sold in Waitrose and online with Ocado..
“We will bring together Plants and Allplants to create something truly special - a new, natural, plant-based powerhouse,” the Mills duo said.
“We have long admired the Allplants brand, and the brand name has remarkable consumer awareness across the UK.
“We are pleased to have signed an agreement to specifically acquire the brand name and associated brand assets, and we’re so excited to build an exciting future for this brand with such enormous promise.”
The Mills family no longer owns Deliciously Ella. It was sold in September to the Hero Group, a Swiss manufacturer of health-focused baby foods, snack bars and spreads, for an undisclosed sum, but Mills remains its CEO.
Regulators have proposed sweeping changes for the baby formula industry after finding that parents could save about £300 a year by switching to lower-priced products.
The Competition and Markets Authority (CMA) today (14) said issues such as high prices and branding in the industry were leading to “poor outcomes”.
Some brands cost more than the weekly value of family benefits, leading to claims that some parents opted to forgo food to buy the product.
Baby formula should be placed in standardised packaging in hospitals while parents should be allowed to use gift vouchers and loyalty card points to buy formula milk, added CMA.
Labelling of infant formula in hospitals or other healthcare locations should be standardised.
Proposing five measures, CMA stated these will improve outcomes for parents and could allow them to save £300 a year by switching to a lower-priced brand, after a year-long study into the infant formula market.
However, the regulator has decided against recommending regulations such as a price cap on baby formula or a profit-margin cap, saying such a move would “involve significant risks” and could push up the prices of cheaper formula products to reach the ceiling, leading to some parents “missing out on cheaper options on the market”.
Sarah Cardell, the chief executive of the CMA, said many parents who “need, or choose, to formula feed, pick a brand at a vulnerable moment, based on incomplete information, often believing that higher prices must mean better quality”.
She added: “This is despite NHS advice stating that all brands will meet your baby’s nutritional needs, regardless of brand or price.”
Regulators have previously pointed to prices rising by 25 per cent over the past two years while consumers have borne the brunt of rising factory costs.
The industry is dominated by three companies: Danone, Kendal and Nestlé, which make up about 90 per cent of the market.
Baby milk brands often provide hospitals with formula below cost, because once parents start using a brand, they tend to stick with it.
Standardised packaging would "eliminate" brand influence after parents leave hospitals, the regulator said.
Retailers should also make it easier for parents to compare prices, and the ban on advertising should be extended to include follow-on formula.
Restrictions on price promotions and discounts on formula should remain in place so mothers are not discouraged from breastfeeding, it said.
But people should be allowed to use points, gift cards and vouchers to get the most for their money,
Buying group Unitas Wholesale has welcomed the announcement made by its wholesale member Parfetts over its expansion in south of England with the opening of a new depot in Southampton.
As announced today (13), Parfetts is set to open a new 113,000 sq ft depot that will enable it to deliver across the south coast and into Greater London while also serving as cash and carry depot for retailers across the region.
Parfetts' new depot will be opened later this year. It is expected to provide independent retailers across the South with access to a wide range of regular promotions, from weekly manager’s specials to Big Ticket promotions and quarterly showcases.
Welcoming the news, Unitas Wholesale managing director John Kinney said, "“Unitas member Parfetts’ second new depot in three years demonstrates the incredible strength of their retail cash and carry and delivery model.
"Retailers love to visit the new generation of state-of-the art depots like Parfetts Birmingham. They are perfect showrooms for suppliers’ innovative and ingenious merchandising displays and Parfetts is leading the way.
“We are delighted that one of our biggest members is expanding into national coverage with its excellent Go Local proposition.
"We look forward to supporting the whole Parfetts team as they bring their fantastic independent wholesale and symbol model to thousands more retailers in the south of England.”
Guy Swindell, joint managing director of Parfetts, said, “The launch of our ninth depot underlines our commitment to serving a national customer base.
"We are determined to bring our employee-owned model to as many retailers as possible to ensure they can benefit from the industry-leading support we offer.
“We are on track to reach £1bn turnover and 2,000 symbol group retailers. Our relentless focus on supporting retailer margins has accelerated our growth over the last few years.”
Currently, Parfetts has depots in Aintree, Anfield, Birmingham, Halifax, Middlesbrough, Sheffield, Somercotes and Stockport.
Parfetts has also launched a new forecourt and transient customers symbol format recently.
The new format Shop & Go offers a bespoke product range and dedicated promotions designed for specific shopper missions, emphasising impulse, confectionery, snacks, and soft drinks. It also provides food-to-go, beers, wines, spirits, and specialist ranges, including car care and maintenance.