Beroni fresh frozen pasta secures listing at Blakemore Spar stores


Fresh frozen pasta brand Beroni has secured its latest listing with AF Blakemore group, which will stock the product in 81 company-owned Spar stores.

The product targets families that are increasingly looking for quick meal solutions: it can be cooked in boiling water in only 30 seconds; microwaved at 800W for 2 minutes and 30 seconds or pan or wok-fried in 3 minutes. It contains no preservatives or additives. It is also suitable for vegans.

Developed and manufactured in the UK, Beroni pasta dough is freshly prepared by mixing the finest durum wheat semolina with water. The fresh dough is then shaped into penne, fusilli or macaroni formats before being cooked ‘al dente’ then immediately frozen to preserve its freshness.

“We’re delighted that Sapr customers are now going to be able to enjoy restaurant-quality pasta in the comfort of their own homes. Many families want to eat well and eat healthily but have pressures on their time, so to be able to bring them the quality and convenience of Beroni is very exciting,” commented Andrew Cole of Beroni.

Beroni pasta is produced in recyclable 1kg bags with an estimated RRP of £3.09 per pack.

Manufactured by Ebrofrost, Beroni is a three-way joint venture with FMCG and retail specialist Bridgethorne, which will handle commercial and marketing activity, and Food Team International, which will handle retail distribution and logistics.