Skip to content
Search
AI Powered
Latest Stories

Beauty shoppers return to physical stores for hands-on shopping experience

Beauty shoppers return to physical stores for hands-on shopping experience
Representative iStock image
Getty Images/iStockphoto

Sales of beauty products in bricks and mortar stores increased in 13 weeks to the end of October 2021 as compared to the same period in 2020, says the data from the NPD Group which also shows that online sales for such products declined marginally over the same period.

As per the data by NPD, sales in physical stores increased by 9 per cent in October, suggesting that consumers are returning to physical stores for a more hands-on shopping experience.


The study highlighted that the beauty market has changed dramatically since last autumn when stores were periodically closed due to lockdown.

As per NPD data, sales from brick and mortar stores accounted for 62 per cent of total sales weight, a figure which increases to 68 per cent when looking at the fragrance category in isolation. This again is positive news heading into the Christmas retail period as historically, November and December account for approximately half of a full year’s worth of fragrance sales.

Fragrance is one of the most dynamic categories in prestige beauty, growing 14 per cent in the period from January 2021 to the end of October 2021, compared to the same period in 2021. This reflects a similar trend across the prestige beauty market where all categories (skincare, make-up and fragrance) are all performing positively compared to the same period in 2020.

Emma Fishwick, account manager at NPD UK Beauty, commented: “It’s great news to see consumers returning to the high street and visiting beauty counters. It demonstrates the continued importance of beauty consultants, and there are other benefits including no delivery costs, you can touch, feel and smell products while also embracing the social aspect of retail therapy. In bricks & mortar stores you can purchase the tangible product and take it away there and then.”

More for you

VApril 2025 UKVIA campaign poster promoting vaping as a quit-smoking tool
Photo: iStock

Vape awareness campaign to begin amid record-high misperceptions

VApril, the largest and most successful vape awareness campaign in the world, is returning for its eighth year amid record-high misperceptions around vaping and stop smoking tool.

Created by the UK Vaping Industry Association (UKVIA), the initiative comes at a critical time for the UK vaping sector, with half of smokers wrongly believing vaping is as harmful - or worse - than smoking.

Keep ReadingShow less
Tŷ Hywel launch of 2025 ACS Welsh Local Shop Report on March 26
iStock image

New report shows value of Wales' convenience stores

Almost all convenience stores in Wales engaged in some form of community activity last year, shows a latest report, shedding light on the value that Wales’ 3,000+ convenience stores provide as community hubs, local employers of over 26,000 people, and significant contributors to the Welsh economy.

Association of Convenience Stores (ACS) has officially launched its 2025 Welsh Local Shop Report, celebrating the key contributions that Welsh convenience stores make to their communities.

Keep ReadingShow less
UK inflation at 2.8% in Feb 2025 before Rachel Reeves’ budget speech
iStock image

Inflation dips as experts warn of  future spikes

British inflation slowed more than expected in February, bringing some relief to consumers ahead of a likely new pick-up in price growth and to finance minister Rachel Reeves before her budget update speech today (26). However, analysts have warned that it inflation will be pushed again soon due to costs arising from the Budget.

Consumer prices rose by 2.8 per cent in annual terms in February after a 3.0 per cent increase in January, the Office for National Statistics said, as clothing and footwear prices fell for the first time in more than three years.

Keep ReadingShow less
Fever-Tree premium mixers being served at an upscale London bar

Fever-Tree maintains market leadership despite shifting consumer trends

Fever-Tree range

Fever-Tree reports strong revenue growth

Premium mixer brand Fever-Tree saw its revenue growth accelerate to 7 per cent in the second half of its financial year to 31 December, helping it recover from a wet start to the summer season in 2024.

The firm’s total revenue was up 4 per cent to £364 million over the 12-month period, despite a 3 per cent drop to £111.1m in the UK, where low consumer sentiment and a declining gin category hit demand for its products.

Keep ReadingShow less
Co-op member shops for Aldi price-matched essentials like 85p milk in 2025 campaign
Photo: iStock

Co-op joins in Aldi price match race

Co-op is stepping up the price war in the convenience sector by rolling out its version of the Aldi price match pledge, which has been adopted by several of the supermarket multiples in recent years.

From Wednesday (26), the Co-op will start matching the discounter’s prices on over 100 everyday essentials, including fresh fruit, milk, eggs and bread.

Keep ReadingShow less