Wine company Gallo is dialling up the fun in the wine category with its biggest-ever marketing initiative for Barefoot. Backed by a £2m media campaign, Barefoot’s bold, feel-good TV advert and impactful in-storeactivations are set to generate significant attention.
Launching on Saturday 26 April during ITV’s hit gameshow, The 1% Club, the new advert will be seen across TV, VOD, YouTube and social media, reaching an audience of 25 million.
At the heart of the campaign is a playful 30-second TV spot starring Barefoot Pinot Grigio – the UK’s #1 Pinot Grigio by value. When a guest finds it feels best to go barefoot at a party, the spirit, however unconventional, catches on. Crisp, fruity and refreshingly laid-back Barefoot wine brings out the playfulness and informality on any social occasion; so if it tastes good and feels good, go for it!
“Barefoot’s story began in the 60’s in sunny California, founded on the belief that wine should be fun and accessible for everyone,” said Olga Senkina, Gallo’s EMEA Senior Marketing Director. “Since its UK launch nearly 20 years ago, the brand has seen remarkable growth and has consistently been one of the country’s top-selling wine brands. This new ad perfectly captures Barefoot's vibrant spirit and showcases its exceptional taste and quality. It was created to further elevate brand awareness and continue to drive significant sales. We urge you to stock up on Barefoot to meet the high demand from consumers eager to enjoy their own Barefoot moment!”
Barefoot Pinot Grigio has an ABV of 12%. It is available from retailers nationwide with an RRP of £8.25.
