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    Bar1Brands adds to its YuBi, Jade and Joy ranges

    Bar1Brands is a UK supplier for plant-based, gluten-free and dairy-free protein bars and snacks that has 2 brands: YuBi Bar, an affordable alternative to thegeneric protein bar, focusing on an entry price point, lower calories and a taste more akin to confectionery-style products; and Jade and Joy, a women’s health-and-wellness brand that focusses on delicious tasting snacks and drinks made with functional ingredients.

    YuBi Bar

    Bar1Brands is adding to its YuBi Bar brand range with two new protein bar flavours, Honeycomb and Chocolate Orange.

    The new flavours are the latest addition to the YuBi Bar range of affordable, low-calorie, low-sugar protein bars. Each 35g bar delivers 10g of protein, 99Kcals and less than 0.5g of sugar. And, in keeping with the rest of the range are all plant-based, gluten- and dairy-free, making them an accessible and ethical choice for health-conscious consumers.

    YuBi Bar decided to make Chocolate Orange, initially released as a Limited Edition in April, a permanent addition to its core range of eight flavours – after it sold out within 72 hours. “The consumer response to YuBi Bar Chocolate Orange has been phenomenal”, said YuBi Bar brand manager, Dan Mroczak. “Our fans told us they loved its zesty orange flavour and delicious chocolatey taste. After we sold out in record time, we were getting messages constantly from our customers asking for us to bring this flavour back, so knew we had to make it a permanent part of the range”.

    Since launching in 2022, YuBi Bar has seen huge success, having sold over 2.5million bars in the UK. After winning the Vegan Choice Taste award in 2024, the brand is establishing its presence within the protein bar market as a great tasting, healthy, accessible snacking alternative.

    “Our consumers tell us they want all the benefits of protein, but without the high calorie content and with no compromise on taste”, continued Dan. “Keeping the range fresh with new flavoursome ways to get the benefits of protein is key. This led us to introduce our new Honeycomb flavour to the range”

    Honeycomb Yubi Bar is the perfect blend of protein, sweetness and crunch. Featuring a rich Honeycomb caramel layer, enrobed in creamy vegan chocolate, each 35g bar has 10g of protein and only 0.5g sugar, making it the perfect, healthier treat to fuel your day.

    Jade & Joy

    Through their brand Jade & Joy, they have released anew range of products that have been specifically developed to meet the holistic health and lifestyle goals of female consumers, with no compromise on taste. The range includes vegan collagen protein bars and superfood functional drinks powders, that are all plant based, gluten-free and dairy-free.

    Jade & Joy’s innovative category leading Vegan Collagen protein bars are available in four flavours – Marshmallow Biscuit, Caramel Blondie, Salted Caramel and Cookie Crumb – and are finished in beautiful premium packaging. Each 50g bar contains 15g of plant-based protein, less than low sugar of sugar and are boosted with 2500mg vegan collagen and vitamins and minerals, known to support health and help boost natural collagen production.

    The global protein market is worth $25.49 billion and is projected to grow at 4.93% CAGR to 2029 , as purchasing habits change and consumers look to include more protein within their diet. Plant based protein however, is predicted to grow at a faster rate , as consumers, both vegan and non-vegan, look for more ethical and sustainable products.

    “We are incredibly excited to bring our new range of delicious plant-based, vegan collagen protein bars to market. We know our bars taste fantastic,” said Jade & Joy brand manager, Justine Mroczak. “In fact, in consumer research, they not only beat the leading vegan protein brand but matched the non-vegan protein market leader on taste. So not only can consumers get the benefit of protein and collagen in a handy on-the go snack, they can also rest assured that they won’t be compromising on taste. All our bars are gluten and dairy free, making them suitable for coeliacs and lactose intolerant consumers, too.”

    Jade & Joy’s new range of superfood functional powders complement the collagen protein range and have been developed to specifically support the health needs of today’s time-poor, balance-seeking female consumers. Available in four fruit-flavoured 150g variants, the range includes Sleep Easy, Energy Burst, Super Greens and Beauty Boost. Each functional powder contains a variety of naturally beneficial ingredients, such as reishi, lions mane, tramella and cordyceps mushrooms; vegan collagen, hyaluronic acid and ashwagandha, ingredients that are known to support health and aid a balanced lifestyle.


    YuBi Bars are available in selected wholesale – Epicurium, Sugro, Tropicana, National Buying Consortium and CLF (rsp:£1.50/35g bar)

    The Jade & Joy range is available now in selected wholesale – Epicurium, Cottage Delight, Sugro, National Buying Consortium and CLF (rsp £2.75/50g ar)

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